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How to connect Google Ads and Wave
Create a New Scenario to Connect Google Ads and Wave
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Wave will be your first step. To do this, click "Choose an app," find Google Ads or Wave, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
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Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Wave Node
Next, click the plus (+) icon on the Google Ads node, select Wave from the list of available apps, and choose the action you need from the list of nodes within Wave.
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Authenticate Wave
Now, click the Wave node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Wave settings. Authentication allows you to use Wave through Latenode.
Configure the Google Ads and Wave Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Wave Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Wave, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Wave integration works as expected. Depending on your setup, data should flow between Google Ads and Wave (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Wave
Google Ads + Slack + Wave: When a Google Ads campaign spends a certain amount of its budget, a notification is sent to a Slack channel, prompting the finance team to create an invoice in Wave for the client.
Wave + Google Ads + Pipedrive: When a new invoice is paid in Wave, a Google Ads campaign is triggered to target similar prospects. The related Pipedrive deal is then updated.
Google Ads and Wave integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Wave
Use Wave in Latenode to automate payment reminders and subscription management. Connect Wave to your CRM or database to trigger personalized emails or SMS based on payment status. Latenode’s visual editor makes it simple to build complex billing workflows and handle edge cases without code, ensuring timely payments and reducing churn.
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FAQ Google Ads and Wave
How can I connect my Google Ads account to Wave using Latenode?
To connect your Google Ads account to Wave on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Wave accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Wave invoices for Google Ads conversions?
Yes, you can! Latenode enables automated invoice creation in Wave upon each Google Ads conversion, saving time and ensuring accurate billing. Scale your automation with advanced logic.
What types of tasks can I perform by integrating Google Ads with Wave?
Integrating Google Ads with Wave allows you to perform various tasks, including:
- Automatically generate invoices in Wave from new Google Ads leads.
- Track Google Ads campaign spending against Wave income in real-time.
- Update Wave customer data with Google Ads conversion information.
- Send customized payment reminders via Wave based on Google Ads triggers.
- Create detailed financial reports by combining Ads & Wave data.
What Google Ads data can I access within Latenode workflows?
You can access metrics such as clicks, impressions, cost, conversions, and campaign performance data, enabling dynamic automation and advanced reporting in Latenode.
Are there any limitations to the Google Ads and Wave integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data syncing depends on the API request limits of both apps.
- Complex data transformations may require custom JavaScript code.
- Historical data import is subject to API availability and rate limits.
