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How to connect Google Ads and Webflow
Create a New Scenario to Connect Google Ads and Webflow
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Webflow will be your first step. To do this, click "Choose an app," find Google Ads or Webflow, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
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Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Webflow Node
Next, click the plus (+) icon on the Google Ads node, select Webflow from the list of available apps, and choose the action you need from the list of nodes within Webflow.
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Authenticate Webflow
Now, click the Webflow node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Webflow settings. Authentication allows you to use Webflow through Latenode.
Configure the Google Ads and Webflow Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Webflow Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Webflow, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Webflow integration works as expected. Depending on your setup, data should flow between Google Ads and Webflow (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Webflow
Google Ads + Webflow + Slack: When a new campaign is created in Google Ads, a corresponding landing page is automatically created in Webflow, and a notification is sent to a designated Slack channel.
Webflow + HubSpot + Google Ads: When a new form is submitted on a Webflow page, a contact is created or updated in HubSpot, and a new contact is added to a customer list in Google Ads for retargeting.
Google Ads and Webflow integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Webflow
Use Webflow with Latenode to automate website updates and content workflows. Trigger flows on form submissions, CMS changes, or e-commerce events. Send data to other apps, generate reports, and manage content—all automated. Extend Webflow's capabilities with Latenode's code blocks, AI, and browser automation features for advanced control.
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See how Latenode works
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FAQ Google Ads and Webflow
How can I connect my Google Ads account to Webflow using Latenode?
To connect your Google Ads account to Webflow on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Webflow accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad conversions on Webflow?
Yes, easily! Latenode allows seamless data transfer between Google Ads and Webflow, enabling real-time conversion tracking and automated reporting. Understand your ROI and optimize campaigns.
What types of tasks can I perform by integrating Google Ads with Webflow?
Integrating Google Ads with Webflow allows you to perform various tasks, including:
- Automatically updating Webflow content based on Google Ads performance.
- Triggering Webflow form submissions from Google Ads lead form extensions.
- Personalizing website content based on Google Ads audience segments.
- Creating Webflow CMS items from new Google Ads leads.
- Analyzing ad spend vs. conversion rates with Latenode's data tools.
How do I automate Google Ads reporting on Latenode?
Use Latenode's visual editor to schedule automated reports. Connect Google Ads, select key metrics, and deliver reports to your team, saving time and effort.
Are there any limitations to the Google Ads and Webflow integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on Google Ads and Webflow API availability.
- Complex data transformations may require JavaScript knowledge.
- Initial setup requires a basic understanding of both Google Ads and Webflow.
