Google Ads and WhatConverts Integration

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Google Ads

WhatConverts

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and WhatConverts

Create a New Scenario to Connect Google Ads and WhatConverts

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or WhatConverts will be your first step. To do this, click "Choose an app," find Google Ads or WhatConverts, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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#1 Google Ads

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Connection *

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Map

Connect Google Ads

Sign In

Run node once

Add the WhatConverts Node

Next, click the plus (+) icon on the Google Ads node, select WhatConverts from the list of available apps, and choose the action you need from the list of nodes within WhatConverts.

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Google Ads

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WhatConverts

Authenticate WhatConverts

Now, click the WhatConverts node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatConverts settings. Authentication allows you to use WhatConverts through Latenode.

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Google Ads

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WhatConverts

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#2 WhatConverts

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Connect WhatConverts

Sign In

Run node once

Configure the Google Ads and WhatConverts Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Ads

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WhatConverts

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Map

Connect WhatConverts

WhatConverts Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Ads and WhatConverts Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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WhatConverts

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Trigger on Webhook

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Webhook response

Save and Activate the Scenario

After configuring Google Ads, WhatConverts, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and WhatConverts integration works as expected. Depending on your setup, data should flow between Google Ads and WhatConverts (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and WhatConverts

WhatConverts + Google Ads + Slack: When a new lead is registered in WhatConverts, check the associated Google Ads campaign and notify the sales team in Slack about the new lead and campaign details.

WhatConverts + Google Ads + Google Sheets: Log new leads captured by WhatConverts along with the spend data from related Google Ads campaigns into a Google Sheet for ROI analysis.

Google Ads and WhatConverts integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About WhatConverts

Capture and analyze marketing leads in WhatConverts, then pipe data to Latenode to automate follow-ups. Qualify leads based on source & behavior using Latenode's no-code tools, triggering custom CRM updates or personalized email sequences. Scale lead management without complex coding.

See how Latenode works

FAQ Google Ads and WhatConverts

How can I connect my Google Ads account to WhatConverts using Latenode?

To connect your Google Ads account to WhatConverts on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and WhatConverts accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track ad spend per lead using Google Ads and WhatConverts integration?

Yes, easily! Latenode's data transformation tools let you calculate ROI by combining Google Ads spend with WhatConverts lead data. Optimize campaigns based on real lead cost.

What types of tasks can I perform by integrating Google Ads with WhatConverts?

Integrating Google Ads with WhatConverts allows you to perform various tasks, including:

  • Automatically pause underperforming Google Ads keywords.
  • Send lead data from WhatConverts to Google Ads for conversion tracking.
  • Create custom reports combining ad spend and lead details.
  • Update Google Ads bids based on WhatConverts lead quality scores.
  • Receive notifications for high-value leads generated from specific ads.

How do I automate lead quality scoring from Google Ads on Latenode?

Use Latenode's AI block! Enrich WhatConverts data with AI-driven lead scoring, triggered by Google Ads campaigns, for smarter lead prioritization.

Are there any limitations to the Google Ads and WhatConverts integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data prior to integration setup isn't automatically synced.
  • Complex custom fields in WhatConverts might require JavaScript transformation.
  • Real-time updates are subject to Google Ads and WhatConverts API limits.

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