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How to connect Google Ads and Wix
Create a New Scenario to Connect Google Ads and Wix
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Wix will be your first step. To do this, click "Choose an app," find Google Ads or Wix, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
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Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Wix Node
Next, click the plus (+) icon on the Google Ads node, select Wix from the list of available apps, and choose the action you need from the list of nodes within Wix.
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Authenticate Wix
Now, click the Wix node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Wix settings. Authentication allows you to use Wix through Latenode.
Configure the Google Ads and Wix Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Wix Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Wix, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Wix integration works as expected. Depending on your setup, data should flow between Google Ads and Wix (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Wix
Google Ads + Wix + Slack: When a new customer registers on your Wix website, triggered by a Google Ads campaign, a notification is sent to your marketing team in Slack with details of the new registration.
Wix + Mailchimp + Google Ads: When a new user signs up on Wix, they are automatically added to a specific Mailchimp list and then targeted with Google Ads based on the new subscriber data.
Google Ads and Wix integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Wix
Automate Wix website tasks within Latenode. Trigger workflows on form submissions, new member sign-ups, or e-commerce orders. Sync Wix data to CRMs, spreadsheets, or marketing tools. Latenode's visual editor and flexible integrations extend Wix functionality without code, handling complex logic and high volumes affordably.
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See how Latenode works
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FAQ Google Ads and Wix
How can I connect my Google Ads account to Wix using Latenode?
To connect your Google Ads account to Wix on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and Wix, then click "Connect".
- Authenticate both accounts by granting the necessary permissions.
- Start building workflows with the integrated apps.
Can I automate lead capture from Google Ads to Wix forms?
Yes! Latenode allows automated lead syncing. Capture leads from Google Ads, and automatically create Wix form submissions, streamlining follow-up and saving time with no-code logic.
What types of tasks can I perform by integrating Google Ads with Wix?
Integrating Google Ads with Wix allows you to perform various tasks, including:
- Automatically adding new Wix store products to Google Ads campaigns.
- Tracking Google Ads conversions directly within Wix Analytics dashboards.
- Updating Google Ads keywords based on Wix website content changes.
- Creating personalized ads based on Wix user segment data.
- Sending targeted Wix email campaigns to users from specific Google Ads groups.
Can I dynamically update Google Ads based on Wix product inventory?
Yes, Latenode allows real-time Google Ads updates triggered by changes in Wix product inventory. This prevents ads for out-of-stock items from showing.
Are there any limitations to the Google Ads and Wix integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Access to some advanced Google Ads or Wix API features might require custom JavaScript code.
- Initial setup requires understanding of both Google Ads and Wix data structures.
- The number of operations depends on your Latenode plan's task limits.
