How to connect Google Ads and Woodpecker
Create a New Scenario to Connect Google Ads and Woodpecker
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Woodpecker will be your first step. To do this, click "Choose an app," find Google Ads or Woodpecker, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Woodpecker Node
Next, click the plus (+) icon on the Google Ads node, select Woodpecker from the list of available apps, and choose the action you need from the list of nodes within Woodpecker.

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Woodpecker
Authenticate Woodpecker
Now, click the Woodpecker node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Woodpecker settings. Authentication allows you to use Woodpecker through Latenode.
Configure the Google Ads and Woodpecker Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Woodpecker Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Woodpecker
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Woodpecker, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Woodpecker integration works as expected. Depending on your setup, data should flow between Google Ads and Woodpecker (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Woodpecker
Google Ads + Google Sheets + Woodpecker: Tracks Google Ads campaign performance. When a new row is added to a Google Sheet, which contains lead information derived from ad performance data, Woodpecker creates or updates a prospect based on the lead data to initiate personalized outreach campaigns.
Woodpecker + Google Ads + Pipedrive: When a prospect autoreplies in Woodpecker, a new person is created in Pipedrive, and the corresponding Google Ads campaign is paused to avoid further advertising to already engaged leads.
Google Ads and Woodpecker integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Woodpecker
Use Woodpecker in Latenode to automate personalized email outreach at scale. Trigger Woodpecker campaigns from any Latenode workflow (e.g., new CRM leads) and track results. Enrich contact data, personalize messages with AI, and route follow-ups based on engagement. All visually, with full Javascript customization if needed.
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See how Latenode works
FAQ Google Ads and Woodpecker
How can I connect my Google Ads account to Woodpecker using Latenode?
To connect your Google Ads account to Woodpecker on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Woodpecker accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically pause Google Ads for cold leads identified in Woodpecker?
Yes, you can! With Latenode, automate pausing underperforming Google Ads triggered by Woodpecker data. This ensures ad spend focuses on warmer leads, saving budget.
What types of tasks can I perform by integrating Google Ads with Woodpecker?
Integrating Google Ads with Woodpecker allows you to perform various tasks, including:
- Create Woodpecker sequences from new high-intent Google Ads leads.
- Update Google Ads keywords based on Woodpecker campaign performance.
- Add successful Woodpecker prospects to Google Ads remarketing lists.
- Trigger personalized Woodpecker follow-ups after Google Ads conversions.
- Synchronize contact data between Google Ads and Woodpecker automatically.
Can I use JavaScript to transform Google Ads data in Latenode?
Yes! Latenode allows you to use JavaScript to manipulate and transform Google Ads data for custom logic and advanced filtering before sending it to Woodpecker.
Are there any limitations to the Google Ads and Woodpecker integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data sync may require custom configuration depending on data volume.
- Complex data transformations might require JavaScript knowledge.
- API rate limits from Google Ads and Woodpecker still apply.