How to connect Google Ads and Wufoo
Create a New Scenario to Connect Google Ads and Wufoo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Wufoo will be your first step. To do this, click "Choose an app," find Google Ads or Wufoo, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Wufoo Node
Next, click the plus (+) icon on the Google Ads node, select Wufoo from the list of available apps, and choose the action you need from the list of nodes within Wufoo.

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Wufoo

Authenticate Wufoo
Now, click the Wufoo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Wufoo settings. Authentication allows you to use Wufoo through Latenode.
Configure the Google Ads and Wufoo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Wufoo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Wufoo
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Wufoo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Wufoo integration works as expected. Depending on your setup, data should flow between Google Ads and Wufoo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Wufoo
Wufoo + Google Sheets + Google Ads: When a new entry is submitted in Wufoo, the data is added to a Google Sheet for analysis, and a contact is added to a Google Ads customer list for targeted advertising.
Wufoo + Google Ads + Slack: When a new Wufoo entry indicates high interest, a contact is added to a Google Ads customer list. Simultaneously, a notification is sent to a Slack channel to alert the sales team.
Google Ads and Wufoo integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Wufoo
Use Wufoo forms in Latenode to automate data collection. Trigger workflows when submissions occur. Route form data, update databases, send notifications, and generate documents automatically. Avoid manual data entry and ensure timely responses based on Wufoo submissions. Scale processes easily with Latenode's flexible visual builder.
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See how Latenode works
FAQ Google Ads and Wufoo
How can I connect my Google Ads account to Wufoo using Latenode?
To connect your Google Ads account to Wufoo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Wufoo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Google Ads conversions from new Wufoo form submissions?
Yes, you can! Latenode's visual editor makes it simple to send Wufoo data to Google Ads, automatically tracking form completions as valuable conversions, improving campaign ROI.
What types of tasks can I perform by integrating Google Ads with Wufoo?
Integrating Google Ads with Wufoo allows you to perform various tasks, including:
- Automatically creating new leads in Google Ads from Wufoo form submissions.
- Updating Google Ads audiences based on Wufoo form data.
- Sending personalized follow-up emails via Wufoo based on Google Ads campaign data.
- Analyzing Wufoo form data to optimize Google Ads campaigns.
- Triggering internal notifications upon form submission for immediate lead action.
How to automate custom reports merging Google Ads and Wufoo data?
Latenode enables scheduled reports combining ad spend data from Google Ads with lead details captured through Wufoo, sent directly to your team.
Are there any limitations to the Google Ads and Wufoo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Real-time data synchronization depends on the Google Ads and Wufoo API rate limits.
- Historical data migration between platforms may require manual export and import.