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How to connect Google Ads and Xero
Create a New Scenario to Connect Google Ads and Xero
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Xero will be your first step. To do this, click "Choose an app," find Google Ads or Xero, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
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Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Xero Node
Next, click the plus (+) icon on the Google Ads node, select Xero from the list of available apps, and choose the action you need from the list of nodes within Xero.
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Authenticate Xero
Now, click the Xero node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Xero settings. Authentication allows you to use Xero through Latenode.
Configure the Google Ads and Xero Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Xero Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Xero, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Xero integration works as expected. Depending on your setup, data should flow between Google Ads and Xero (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Xero
Google Ads + Xero + Slack: When a Google Ads campaign exceeds a specified spending threshold, the automation retrieves budget details from Xero and sends a Slack message to the finance team for review and adjustment.
Xero + Google Ads + Google Sheets: When a new sales invoice is created in Xero, the automation fetches corresponding Google Ads campaign data and records key metrics in Google Sheets to track advertising ROI.
Google Ads and Xero integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Xero
Automate accounting tasks with Xero in Latenode. Sync invoices, track payments, and manage contacts within larger workflows. Use Latenode's visual editor to connect Xero data to other apps, like CRM or e-commerce platforms, triggering actions based on Xero events. Simplify reconciliation and reporting with customized automation.
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FAQ Google Ads and Xero
How can I connect my Google Ads account to Xero using Latenode?
To connect your Google Ads account to Xero on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Xero accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Xero invoices from Google Ads conversions?
Yes, you can! Latenode's visual editor simplifies building this automation. Trigger invoices based on ad conversions, saving time and ensuring accurate billing data.
What types of tasks can I perform by integrating Google Ads with Xero?
Integrating Google Ads with Xero allows you to perform various tasks, including:
- Automatically creating invoices for new Google Ads conversions.
- Updating Xero customer details based on Google Ads lead form data.
- Tracking ad spend in Xero to monitor campaign profitability.
- Generating reports on advertising ROI directly within Xero.
- Syncing Google Ads campaign performance with Xero budget forecasts.
How can Latenode help me optimize my Google Ads spending?
Latenode lets you analyze Google Ads performance and automatically adjust bids or budgets based on real-time financial data from Xero.
Are there any limitations to the Google Ads and Xero integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data syncing depends on the API limits of Google Ads and Xero.
- Complex data transformations may require JavaScript knowledge.
- Some advanced Xero features might not have direct Latenode components.
