How to connect Google Ads and Youform
Create a New Scenario to Connect Google Ads and Youform
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Youform will be your first step. To do this, click "Choose an app," find Google Ads or Youform, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Youform Node
Next, click the plus (+) icon on the Google Ads node, select Youform from the list of available apps, and choose the action you need from the list of nodes within Youform.

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Authenticate Youform
Now, click the Youform node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Youform settings. Authentication allows you to use Youform through Latenode.
Configure the Google Ads and Youform Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Youform Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Youform, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Youform integration works as expected. Depending on your setup, data should flow between Google Ads and Youform (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Youform
Youform + Google Ads + Slack: When a new form is submitted in Youform, the automation identifies the associated Google Ad based on submission data (e.g., hidden fields capturing ad campaign info) and sends a notification to a designated Slack channel. The notification includes relevant form submission details and the associated Google Ads campaign information.
Youform + Google Ads + Google Sheets: Upon a new form submission in Youform, the data is automatically added as a new row in Google Sheets. The workflow also captures Google Ads campaign information (using hidden fields or query parameters in the form URL) and saves it alongside the submission data in the Google Sheet, enabling tracking of which ads led to each form submission.
Google Ads and Youform integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Youform
Use Youform in Latenode to capture data and kick off automated processes. Create forms, then automatically trigger workflows to process submissions, update databases, and send notifications. Extend Youform with JavaScript code inside Latenode for custom validation and complex logic. Scale form-driven automation without vendor lock-in.
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See how Latenode works
FAQ Google Ads and Youform
How can I connect my Google Ads account to Youform using Latenode?
To connect your Google Ads account to Youform on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Youform accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Google Ads leads from Youform submissions?
Yes, you can! Latenode allows automated lead creation in Google Ads from Youform submissions, improving marketing ROI by capturing leads instantly. Leverage our visual editor for advanced lead qualification.
What types of tasks can I perform by integrating Google Ads with Youform?
Integrating Google Ads with Youform allows you to perform various tasks, including:
- Create new leads in Google Ads from Youform submissions automatically.
- Update lead information in Google Ads based on Youform responses.
- Send personalized thank-you emails via Youform after a Google Ads conversion.
- Track Google Ads campaign performance using data collected in Youform.
- Trigger Google Ads campaign adjustments based on Youform survey results.
How do I track Google Ads conversions using data from Youform?
Use Latenode's data mapping to pass Youform submission data to Google Ads conversion tracking. This provides a complete view of customer journeys, boosting ad optimization.
Are there any limitations to the Google Ads and Youform integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on the API request limits of Google Ads and Youform.
- Complex data transformations may require JavaScript knowledge within Latenode.
- Historical data synchronization prior to integration setup is not supported.