Google Ads and YouTube Integration

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Automatically update YouTube video ad campaigns in Google Ads based on real-time performance data. Latenode’s visual editor makes complex rules easy to build, while affordable pricing helps you scale campaigns cost-effectively.

Swap Apps

Google Ads

YouTube

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and YouTube

Create a New Scenario to Connect Google Ads and YouTube

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or YouTube will be your first step. To do this, click "Choose an app," find Google Ads or YouTube, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Add the YouTube Node

Next, click the plus (+) icon on the Google Ads node, select YouTube from the list of available apps, and choose the action you need from the list of nodes within YouTube.

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Google Ads

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YouTube

Authenticate YouTube

Now, click the YouTube node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your YouTube settings. Authentication allows you to use YouTube through Latenode.

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Google Ads

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YouTube

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Connect YouTube

Sign In

Run node once

Configure the Google Ads and YouTube Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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YouTube Oauth 2.0

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Select an action *

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Map

The action ID

Run node once

Set Up the Google Ads and YouTube Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Save and Activate the Scenario

After configuring Google Ads, YouTube, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and YouTube integration works as expected. Depending on your setup, data should flow between Google Ads and YouTube (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and YouTube

Google Ads + YouTube + Google Sheets: Track Google Ads campaign performance and YouTube video views. When a new video is uploaded, the workflow fetches campaign data from Google Ads, gets video statistics from YouTube, and saves the combined data in Google Sheets for ROI calculation and performance monitoring.

YouTube + Google Ads + Discord bot: When a new video is uploaded to YouTube, create a Google Ads campaign for promotion and send a notification to subscribers via a Discord bot to drive views.

Google Ads and YouTube integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About YouTube

Automate YouTube content management. Use Latenode to monitor channels for new uploads, extract video metadata, and trigger actions in other apps. Great for social listening, competitor analysis, and content syndication. Reduce manual work, respond faster, and keep your workflows streamlined via Latenode's visual builder.

See how Latenode works

FAQ Google Ads and YouTube

How can I connect my Google Ads account to YouTube using Latenode?

To connect your Google Ads account to YouTube on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and YouTube accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update YouTube descriptions from Google Ads data?

Yes, you can! Latenode lets you sync ad copy to YouTube descriptions, ensuring consistent messaging. Update campaigns in Google Ads, and the changes instantly reflect on your videos.

What types of tasks can I perform by integrating Google Ads with YouTube?

Integrating Google Ads with YouTube allows you to perform various tasks, including:

  • Automatically updating YouTube video descriptions based on ad campaign data.
  • Triggering new Google Ads campaigns based on YouTube video performance.
  • Creating custom reports combining ad spend and YouTube engagement metrics.
  • Syncing audience lists between Google Ads and YouTube channels for retargeting.
  • Automating alerts for significant changes in YouTube ad campaign performance.

How can I track the ROI of my YouTube ads within Google Ads?

Latenode lets you build custom dashboards, combining metrics from both platforms. Track views, conversions, and cost per acquisition, all in one place.

Are there any limitations to the Google Ads and YouTube integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Access to certain advanced YouTube Analytics metrics may be subject to API limitations.
  • Real-time updates are dependent on the API rate limits imposed by Google.
  • Custom JavaScript code might be required for very specific or complex data transformations.

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