How to connect Google Ads and Zapier
Create a New Scenario to Connect Google Ads and Zapier
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Zapier will be your first step. To do this, click "Choose an app," find Google Ads or Zapier, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zapier Node
Next, click the plus (+) icon on the Google Ads node, select Zapier from the list of available apps, and choose the action you need from the list of nodes within Zapier.

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Authenticate Zapier
Now, click the Zapier node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zapier settings. Authentication allows you to use Zapier through Latenode.
Configure the Google Ads and Zapier Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Zapier Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Zapier, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Zapier integration works as expected. Depending on your setup, data should flow between Google Ads and Zapier (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Zapier
Google Ads + Zapier + Google Sheets: When a new campaign is created in Google Ads, Zapier captures the campaign details and sends the data to Google Sheets, adding a new row with campaign information.
Google Ads + Zapier + Slack: When a new campaign is created in Google Ads, Zapier captures the campaign details and sends a notification to a designated Slack channel.
Google Ads and Zapier integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Zapier
Use Zapier within Latenode for extended app connectivity. Trigger Latenode workflows from 6000+ apps. Solve complex automation gaps by combining Zapier’s breadth with Latenode's advanced logic, like custom JS scripts, affordable pricing, and browser automation. Simplify intricate tasks that need more than basic Zapier steps.
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See how Latenode works
FAQ Google Ads and Zapier
How can I connect my Google Ads account to Zapier using Latenode?
To connect your Google Ads account to Zapier on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Zapier accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Google Ads leads from new Zapier submissions?
Yes, easily! Latenode's visual editor allows advanced data transformation before lead creation. Ensure high-quality leads with custom fields and optimized targeting.
What types of tasks can I perform by integrating Google Ads with Zapier?
Integrating Google Ads with Zapier allows you to perform various tasks, including:
- Creating new Google Ads leads from incoming Zapier form submissions.
- Pausing Google Ads campaigns based on Zapier-triggered events.
- Updating Google Ads audiences with new data from Zapier workflows.
- Sending Google Ads performance data to other apps via Zapier.
- Triggering Zapier workflows when new leads are created in Google Ads.
How easily can I scale my Google Ads automations within Latenode?
Latenode’s robust infrastructure supports scaling your automations effortlessly. Handle increased data volumes and complex workflows without performance bottlenecks.
Are there any limitations to the Google Ads and Zapier integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the API rate limits of both Google Ads and Zapier.
- Complex data transformations may require JavaScript knowledge within Latenode.
- Historical data migration between Google Ads and Zapier may require manual configuration.