How to connect Google Ads and Zendesk Sell
Create a New Scenario to Connect Google Ads and Zendesk Sell
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Zendesk Sell will be your first step. To do this, click "Choose an app," find Google Ads or Zendesk Sell, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zendesk Sell Node
Next, click the plus (+) icon on the Google Ads node, select Zendesk Sell from the list of available apps, and choose the action you need from the list of nodes within Zendesk Sell.

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Authenticate Zendesk Sell
Now, click the Zendesk Sell node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zendesk Sell settings. Authentication allows you to use Zendesk Sell through Latenode.
Configure the Google Ads and Zendesk Sell Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Zendesk Sell Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Zendesk Sell
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Zendesk Sell, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Zendesk Sell integration works as expected. Depending on your setup, data should flow between Google Ads and Zendesk Sell (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Zendesk Sell
Google Ads + Zendesk Sell + Slack: When a new lead is generated in Google Ads, a corresponding lead is automatically created in Zendesk Sell, and a notification is sent to a Slack channel.
Zendesk Sell + Mailchimp + Google Ads: When a new lead is created in Zendesk Sell, it's added to a Mailchimp list. That Mailchimp list is used for a targeted Google Ads campaign.
Google Ads and Zendesk Sell integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Zendesk Sell
Sync Zendesk Sell with Latenode to automate sales tasks. Create visual workflows to update deals, manage contacts, and trigger actions based on sales activity. Enhance your CRM data with enrichment tools, route leads intelligently, and automate follow-ups — all in a scalable, low-code environment.
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See how Latenode works
FAQ Google Ads and Zendesk Sell
How can I connect my Google Ads account to Zendesk Sell using Latenode?
To connect your Google Ads account to Zendesk Sell on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Zendesk Sell accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Zendesk Sell leads from Google Ads?
Yes, you can! Latenode allows you to create leads automatically, saving your sales team valuable time. Leverage no-code blocks and JavaScript steps for maximum flexibility.
What types of tasks can I perform by integrating Google Ads with Zendesk Sell?
Integrating Google Ads with Zendesk Sell allows you to perform various tasks, including:
- Create new Zendesk Sell leads from Google Ads leads automatically.
- Update Zendesk Sell contact information with Google Ads data.
- Track ad spend for leads in Zendesk Sell.
- Send custom notifications in Zendesk Sell based on Google Ads events.
- Analyze lead quality based on Google Ads campaign performance.
How do I handle large data volumes from Google Ads in Latenode?
Latenode's architecture supports scalable data processing. You can efficiently manage and transform large Google Ads datasets using built-in functions and JavaScript.
Are there any limitations to the Google Ads and Zendesk Sell integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data import from Google Ads may require custom configuration.
- Complex data transformations may necessitate JavaScript coding.
- Real-time updates are subject to Google Ads and Zendesk Sell API rate limits.