How to connect Google Ads and Zoho Campaigns
Create a New Scenario to Connect Google Ads and Zoho Campaigns
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Zoho Campaigns will be your first step. To do this, click "Choose an app," find Google Ads or Zoho Campaigns, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho Campaigns Node
Next, click the plus (+) icon on the Google Ads node, select Zoho Campaigns from the list of available apps, and choose the action you need from the list of nodes within Zoho Campaigns.

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Zoho Campaigns

Authenticate Zoho Campaigns
Now, click the Zoho Campaigns node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho Campaigns settings. Authentication allows you to use Zoho Campaigns through Latenode.
Configure the Google Ads and Zoho Campaigns Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Zoho Campaigns Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Zoho Campaigns
Trigger on Webhook
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Google Ads
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Zoho Campaigns, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Zoho Campaigns integration works as expected. Depending on your setup, data should flow between Google Ads and Zoho Campaigns (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Zoho Campaigns
Google Ads + Zoho Campaigns + Salesforce: When a new lead is captured in Google Ads by adding a contact to a customer list, that contact is added or updated in Zoho Campaigns for lead nurturing, and then a lead is created in Salesforce.
Zoho Campaigns + Google Ads + Facebook Ads: When a contact is added to Zoho Campaigns, their information is used to create a customer list in Google Ads for retargeting. Note: Facebook Ads actions are unavailable.
Google Ads and Zoho Campaigns integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Zoho Campaigns
Use Zoho Campaigns in Latenode to automate email marketing based on triggers from other apps. Segment lists, personalize content, and track results using Latenode's visual editor. Connect Zoho Campaigns to CRMs, databases, or payment systems for smarter, automated campaigns. Scale outreach efforts without complex coding or per-step fees.
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See how Latenode works
FAQ Google Ads and Zoho Campaigns
How can I connect my Google Ads account to Zoho Campaigns using Latenode?
To connect your Google Ads account to Zoho Campaigns on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Zoho Campaigns accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add leads from Google Ads to Zoho Campaigns?
Yes, easily! Latenode's visual editor and advanced logic ensure seamless lead capture and transfer, saving time and improving marketing efficiency. No coding required!
What types of tasks can I perform by integrating Google Ads with Zoho Campaigns?
Integrating Google Ads with Zoho Campaigns allows you to perform various tasks, including:
- Add new Google Ads leads as contacts in Zoho Campaigns.
- Update contact information in Zoho Campaigns based on Google Ads data.
- Trigger email campaigns in Zoho Campaigns based on Google Ads conversions.
- Segment Zoho Campaigns audiences based on Google Ads campaign performance.
- Track Google Ads ROI by correlating campaign data with Zoho Campaigns metrics.
How does Latenode handle Google Ads API rate limits?
Latenode’s intelligent rate limiting and queue management ensure your workflows run smoothly, even during peak Google Ads usage, preventing errors.
Are there any limitations to the Google Ads and Zoho Campaigns integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration requires custom scripting for large datasets.
- Advanced audience segmentation logic may require JavaScript coding.
- Real-time synchronization depends on Google Ads and Zoho Campaigns API availability.