How to connect Google Ads and Zoho CRM
Create a New Scenario to Connect Google Ads and Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Zoho CRM will be your first step. To do this, click "Choose an app," find Google Ads or Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho CRM Node
Next, click the plus (+) icon on the Google Ads node, select Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Zoho CRM.

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Zoho CRM

Authenticate Zoho CRM
Now, click the Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho CRM settings. Authentication allows you to use Zoho CRM through Latenode.
Configure the Google Ads and Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Zoho CRM
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Zoho CRM integration works as expected. Depending on your setup, data should flow between Google Ads and Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Zoho CRM
Google Ads + Zoho CRM + Slack: When a new lead is created or updated in Zoho CRM, triggered by a Google Ads campaign, a notification is sent to a specified Slack channel to alert the sales team.
Zoho CRM + Google Ads + Google Sheets: Track Google Ads campaign performance and spending in a Google Sheet. When a new lead is created or updated in Zoho CRM, the system searches Google Ads for campaign data and logs it in a Google Sheet.
Google Ads and Zoho CRM integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Zoho CRM
Connect Zoho CRM to Latenode and automate your sales processes. Automatically update records, trigger email sequences, and sync data with other apps. Streamline lead management and reporting by combining Zoho CRM's features with Latenode's visual editor, AI assistance, and custom code options. Scale workflows affordably with flexible execution-based pricing.
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See how Latenode works
FAQ Google Ads and Zoho CRM
How can I connect my Google Ads account to Zoho CRM using Latenode?
To connect your Google Ads account to Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Zoho CRM leads from Google Ads?
Yes! Latenode lets you automate lead creation in Zoho CRM from Google Ads. Benefit from instant lead capture and streamlined sales processes, enhanced by flexible no-code logic.
What types of tasks can I perform by integrating Google Ads with Zoho CRM?
Integrating Google Ads with Zoho CRM allows you to perform various tasks, including:
- Creating new Zoho CRM leads from Google Ads lead form submissions.
- Updating Zoho CRM contact information based on Google Ads campaign data.
- Triggering email sequences in Zoho CRM for new Google Ads leads.
- Tracking Google Ads campaign performance within Zoho CRM dashboards.
- Segmenting Zoho CRM contacts based on Google Ads ad interactions.
How can I track ROI from Google Ads campaigns in Zoho CRM?
Latenode simplifies ROI tracking with customizable workflows. Send Google Ads cost data to Zoho CRM and visualize campaign performance directly within your CRM.
Are there any limitations to the Google Ads and Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data syncing depends on the API limits of Google Ads and Zoho CRM.
- Complex data transformations might require JavaScript knowledge.
- Historical data migration needs to be handled separately.