Google Ads and Zoho Inventory Integration

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Automatically update Zoho Inventory based on Google Ads conversions, optimizing stock levels and preventing overselling. Latenode’s no-code editor simplifies this, while advanced JavaScript nodes allow for complex inventory logic and affordable scaling.

Swap Apps

Google Ads

Zoho Inventory

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Zoho Inventory

Create a New Scenario to Connect Google Ads and Zoho Inventory

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Zoho Inventory will be your first step. To do this, click "Choose an app," find Google Ads or Zoho Inventory, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Zoho Inventory Node

Next, click the plus (+) icon on the Google Ads node, select Zoho Inventory from the list of available apps, and choose the action you need from the list of nodes within Zoho Inventory.

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Google Ads

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Zoho Inventory

Authenticate Zoho Inventory

Now, click the Zoho Inventory node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho Inventory settings. Authentication allows you to use Zoho Inventory through Latenode.

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Google Ads

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Zoho Inventory

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Sign In

Run node once

Configure the Google Ads and Zoho Inventory Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Zoho Inventory Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google Ads and Zoho Inventory Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Zoho Inventory, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Zoho Inventory integration works as expected. Depending on your setup, data should flow between Google Ads and Zoho Inventory (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Zoho Inventory

Zoho Inventory + Google Ads + Slack: When a new sales order is created in Zoho Inventory, indicating a successful sale originating from a Google Ads campaign, send a notification to the marketing team on Slack.

Zoho Inventory + Google Ads + Zoho CRM: Based on new item created in Zoho Inventory, create targeted Google Ads campaigns and upsert leads in Zoho CRM.

Google Ads and Zoho Inventory integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Zoho Inventory

Connect Zoho Inventory to Latenode and automate stock updates across platforms. Track orders, manage product levels, and trigger alerts when items run low, all within visual workflows. Enhance inventory visibility by integrating sales data from multiple sources using Latenode's AI-powered data transformation tools.

See how Latenode works

FAQ Google Ads and Zoho Inventory

How can I connect my Google Ads account to Zoho Inventory using Latenode?

To connect your Google Ads account to Zoho Inventory on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Zoho Inventory accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track ad spend ROI by matching ad conversions to sales?

Yes, you can! Latenode's visual editor makes it easy to build workflows that automatically connect ad conversions with sales data for accurate ROI tracking and optimization.

What types of tasks can I perform by integrating Google Ads with Zoho Inventory?

Integrating Google Ads with Zoho Inventory allows you to perform various tasks, including:

  • Automatically updating inventory levels based on ad campaign performance.
  • Creating targeted ad campaigns based on Zoho Inventory product data.
  • Triggering Google Ads bid adjustments based on product stock levels.
  • Sending notifications for best-selling products from ad campaigns.
  • Generating reports combining ad performance and sales data.

What's the best way to automate Google Ads reporting on Latenode?

Use Latenode's AI integration! You can generate custom reports, identify trends, and optimize campaigns automatically using prompt-based AI steps.

Are there any limitations to the Google Ads and Zoho Inventory integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex workflows might require some JavaScript knowledge.
  • Real-time data synchronization depends on the APIs of both services.
  • Large data volumes may affect processing time in complex workflows.

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