Google Analytics and Odoo Integration

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Automatically send conversion data from Google Analytics to Odoo for accurate sales attribution and ROI tracking. Latenode's visual editor simplifies complex data flows, while affordable execution-based pricing keeps costs low as you scale.

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Google Analytics

Odoo

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and Odoo

Create a New Scenario to Connect Google Analytics and Odoo

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Odoo will be your first step. To do this, click "Choose an app," find Google Analytics or Odoo, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Analytics

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#1 Google Analytics

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Connect Google Analytics

Sign In

Run node once

Add the Odoo Node

Next, click the plus (+) icon on the Google Analytics node, select Odoo from the list of available apps, and choose the action you need from the list of nodes within Odoo.

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Google Analytics

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Odoo

Authenticate Odoo

Now, click the Odoo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Odoo settings. Authentication allows you to use Odoo through Latenode.

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Google Analytics

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Odoo

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Connection *

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Connect Odoo

Sign In

Run node once

Configure the Google Analytics and Odoo Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Analytics

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Odoo

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Connect Odoo

Odoo Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Analytics and Odoo Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Webhook response

Save and Activate the Scenario

After configuring Google Analytics, Odoo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Odoo integration works as expected. Depending on your setup, data should flow between Google Analytics and Odoo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Odoo

Google Analytics + Odoo + Slack: When Google Analytics reports a key event (e.g., campaign goal completion), Latenode checks for a corresponding new CRM lead in Odoo. If a new lead is found, a notification is sent to the sales team in Slack about the lead's origin from the specified campaign.

Odoo + Google Analytics + Google Sheets: This workflow exports sales data from Odoo, combines it with campaign performance data from Google Analytics and writes the merged results into a Google Sheet. This allows for ROI tracking by analyzing sales conversions alongside specific marketing campaigns' impact.

Google Analytics and Odoo integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Odoo

Automate Odoo tasks like creating invoices or updating inventory based on triggers from other apps. Latenode lets you connect Odoo to your workflows without code, adding logic and routing data as needed. Integrate Odoo with marketing tools, payment gateways, or CRMs for streamlined processes using Latenode's visual, scalable platform.

See how Latenode works

FAQ Google Analytics and Odoo

How can I connect my Google Analytics account to Odoo using Latenode?

To connect your Google Analytics account to Odoo on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Odoo accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate lead creation in Odoo from Google Analytics data?

Yes, you can! Latenode allows you to automatically create new leads in Odoo based on specific events tracked in Google Analytics, ensuring timely follow-up and improved sales conversions.

What types of tasks can I perform by integrating Google Analytics with Odoo?

Integrating Google Analytics with Odoo allows you to perform various tasks, including:

  • Automatically creating new Odoo leads from high-value Google Analytics conversions.
  • Updating Odoo contact information based on Google Analytics demographics.
  • Triggering Odoo marketing campaigns based on website behavior tracked in Google Analytics.
  • Generating Odoo sales reports incorporating Google Analytics traffic data.
  • Sending Odoo notifications for significant Google Analytics metric changes.

Can I use custom JavaScript to manipulate data between these apps?

Yes! Latenode allows using JavaScript blocks for advanced data transformations between Google Analytics and Odoo beyond standard options.

Are there any limitations to the Google Analytics and Odoo integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration requires custom scripting or manual export/import.
  • Real-time data synchronization depends on the API rate limits of both platforms.
  • Complex data transformations may require JavaScript knowledge.

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