How to connect Google Analytics and Sendy
Create a New Scenario to Connect Google Analytics and Sendy
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Sendy will be your first step. To do this, click "Choose an app," find Google Analytics or Sendy, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Sendy Node
Next, click the plus (+) icon on the Google Analytics node, select Sendy from the list of available apps, and choose the action you need from the list of nodes within Sendy.

Google Analytics
⚙

Sendy

Authenticate Sendy
Now, click the Sendy node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Sendy settings. Authentication allows you to use Sendy through Latenode.
Configure the Google Analytics and Sendy Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Sendy Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

Sendy
Trigger on Webhook
⚙
Google Analytics
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Google Analytics, Sendy, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Sendy integration works as expected. Depending on your setup, data should flow between Google Analytics and Sendy (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Sendy
Sendy + Google Analytics + Google Sheets: When a new campaign is created in Sendy, run a report in Google Analytics to track the campaign's performance and then add the results to a Google Sheet.
Sendy + Google Analytics + Slack: When a Sendy campaign is created, track its performance using Google Analytics and post a summary of the results to a designated Slack channel.
Google Analytics and Sendy integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
Similar apps
Related categories

About Sendy
Use Sendy in Latenode to automate email campaigns without complex coding. Trigger campaigns based on events in other apps (CRM, e-commerce). Latenode lets you process data, filter recipients, and personalize emails with JavaScript or AI nodes before sending via Sendy. Scale outreach efficiently and track results within your workflows.
Similar apps
Related categories
See how Latenode works
FAQ Google Analytics and Sendy
How can I connect my Google Analytics account to Sendy using Latenode?
To connect your Google Analytics account to Sendy on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Sendy accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger targeted Sendy campaigns based on Google Analytics events?
Yes, you can! Latenode's visual editor lets you build logic to trigger personalized Sendy campaigns based on Google Analytics data, maximizing engagement and ROI.
What types of tasks can I perform by integrating Google Analytics with Sendy?
Integrating Google Analytics with Sendy allows you to perform various tasks, including:
- Automatically adding users to Sendy based on website behavior.
- Sending targeted email campaigns after specific Google Analytics goals are met.
- Updating Sendy subscriber information based on Google Analytics data.
- Tracking campaign performance in Google Analytics using Sendy data.
- Creating custom reports combining Google Analytics and Sendy metrics.
Can I use custom JavaScript to transform data between Google Analytics and Sendy?
Yes! Latenode supports JavaScript code blocks, enabling you to handle complex data transformations between Google Analytics and Sendy with ease.
Are there any limitations to the Google Analytics and Sendy integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Google Analytics might require custom handling.
- Sendy API limits may impact the frequency of data transfers.
- Complex Google Analytics segments might need simplified logic.