How to connect Google Analytics and WildApricot
Create a New Scenario to Connect Google Analytics and WildApricot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or WildApricot will be your first step. To do this, click "Choose an app," find Google Analytics or WildApricot, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WildApricot Node
Next, click the plus (+) icon on the Google Analytics node, select WildApricot from the list of available apps, and choose the action you need from the list of nodes within WildApricot.

Google Analytics
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WildApricot
Authenticate WildApricot
Now, click the WildApricot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WildApricot settings. Authentication allows you to use WildApricot through Latenode.
Configure the Google Analytics and WildApricot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and WildApricot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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WildApricot
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, WildApricot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and WildApricot integration works as expected. Depending on your setup, data should flow between Google Analytics and WildApricot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and WildApricot
Google Analytics + Google Sheets + WildApricot: Track website traffic using Google Analytics, and upon reaching key event thresholds, automatically add a new row to a Google Sheet. Simultaneously, update member data in WildApricot based on website interactions.
WildApricot + Google Analytics + Mailchimp: When a new member signs up in WildApricot, track the referral source using Google Analytics to identify the origin of the new member. Then, automatically add the new member to a specified list in Mailchimp for targeted email campaigns.
Google Analytics and WildApricot integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About WildApricot
Automate WildApricot tasks inside Latenode. Sync membership data, trigger personalized emails, and update contact info across platforms. No more manual data entry or missed follow-ups. Latenode's visual editor and flexible logic nodes let you build scalable membership workflows that adapt to your needs. Benefit from no-code tools, JS scripting, and affordable execution-based pricing.
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FAQ Google Analytics and WildApricot
How can I connect my Google Analytics account to WildApricot using Latenode?
To connect your Google Analytics account to WildApricot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and WildApricot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track event registrations in Google Analytics from WildApricot?
Yes, you can! Latenode automates data transfer, triggering analytics updates when new members register in WildApricot, improving your event ROI tracking.
What types of tasks can I perform by integrating Google Analytics with WildApricot?
Integrating Google Analytics with WildApricot allows you to perform various tasks, including:
- Automatically updating Google Analytics with new WildApricot member data.
- Tracking website traffic from WildApricot marketing campaigns.
- Segmenting website visitors based on their WildApricot membership level.
- Creating personalized reports on member engagement and behavior.
- Sending targeted email campaigns based on website activity data.
How do I customize Google Analytics events in Latenode?
Latenode allows flexible data transformation and custom JavaScript code for tailored Google Analytics event tracking beyond standard integration options.
Are there any limitations to the Google Analytics and WildApricot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from WildApricot to Google Analytics requires a custom workflow.
- Advanced segmentation in Google Analytics requires careful data mapping.
- Real-time data synchronization depends on Google Analytics' API rate limits.