How to connect Google Business Profile and Close CRM
Create a New Scenario to Connect Google Business Profile and Close CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Close CRM will be your first step. To do this, click "Choose an app," find Google Business Profile or Close CRM, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Close CRM Node
Next, click the plus (+) icon on the Google Business Profile node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.


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Close CRM

Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the Google Business Profile and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Close CRM
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Close CRM integration works as expected. Depending on your setup, data should flow between Google Business Profile and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Close CRM
Google Business Profile + Close CRM + Google Sheets: When a new review is received on Google Business Profile, a lead is created in Close CRM. The details of this new lead are then added to a Google Sheet for tracking and reporting.
Close CRM + Google Business Profile + Slack: When a lead's status is updated in Close CRM, the automation retrieves the associated Google Business Profile information. Based on the Google Business Profile data, a message is sent to a Slack channel to notify the sales team.
Google Business Profile and Close CRM integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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See how Latenode works
FAQ Google Business Profile and Close CRM
How can I connect my Google Business Profile account to Close CRM using Latenode?
To connect your Google Business Profile account to Close CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Close CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create new Close CRM leads from Google Business Profile reviews?
Yes, you can! Latenode's flexible workflows automate lead creation, capturing valuable prospect data from reviews directly into Close CRM, saving time and improving lead response.
What types of tasks can I perform by integrating Google Business Profile with Close CRM?
Integrating Google Business Profile with Close CRM allows you to perform various tasks, including:
- Create new Close CRM leads from positive Google Business Profile reviews.
- Update Close CRM contacts based on Google Business Profile interaction.
- Send personalized thank you messages via Close CRM for new reviews.
- Track Google Business Profile review sentiment within Close CRM.
- Generate reports combining Google Business Profile data and Close CRM data.
How easily can I monitor Google Business Profile performance in Latenode?
Latenode provides real-time monitoring through custom dashboards, displaying key Google Business Profile metrics alongside your Close CRM data.
Are there any limitations to the Google Business Profile and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile review data migration is not fully automated.
- Advanced sentiment analysis requires configuration via AI blocks.
- Custom field mappings in Close CRM may need manual adjustments.