How to connect Google Business Profile and Gmail
Create a New Scenario to Connect Google Business Profile and Gmail
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Gmail will be your first step. To do this, click "Choose an app," find Google Business Profile or Gmail, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Gmail Node
Next, click the plus (+) icon on the Google Business Profile node, select Gmail from the list of available apps, and choose the action you need from the list of nodes within Gmail.


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Gmail


Authenticate Gmail
Now, click the Gmail node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Gmail settings. Authentication allows you to use Gmail through Latenode.
Configure the Google Business Profile and Gmail Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Gmail Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Gmail
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Gmail, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Gmail integration works as expected. Depending on your setup, data should flow between Google Business Profile and Gmail (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Gmail
Google Business Profile + Gmail + Slack: When a new review is posted on Google Business Profile, an email is sent to the reviewer thanking them, and a notification is sent to a Slack channel.
Gmail + Google Sheets + Google Business Profile: When a new email inquiry arrives in Gmail, the email details are saved to a Google Sheet. The data from the Google Sheet is then used to update the FAQs on Google Business Profile.
Google Business Profile and Gmail integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Gmail
Automate email tasks within Latenode. Send, receive, and manage Gmail messages as part of larger workflows. Automatically extract data from emails to update databases or trigger actions in other apps. Integrate Gmail with AI tools for content analysis or with CRMs to automate lead nurturing. Latenode's visual editor makes it easy to build scalable email automation without coding.
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FAQ Google Business Profile and Gmail
How can I connect my Google Business Profile account to Gmail using Latenode?
To connect your Google Business Profile account to Gmail on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Gmail accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically forward new Google Business Profile reviews to Gmail?
Yes, you can! Latenode allows you to instantly forward positive or negative reviews from Google Business Profile to a dedicated Gmail address for prompt action and team collaboration.
What types of tasks can I perform by integrating Google Business Profile with Gmail?
Integrating Google Business Profile with Gmail allows you to perform various tasks, including:
- Receive instant email alerts for new Google Business Profile reviews.
- Send automated thank-you emails to customers after positive reviews.
- Track review sentiment and escalate negative feedback to support.
- Aggregate review data into daily or weekly summary emails.
- Trigger internal workflows based on review keywords and scores.
Can I use Javascript to customize Google Business Profile automations?
Yes! Latenode allows you to use Javascript within your Google Business Profile and Gmail automations for completely customized data manipulation and integrations.
Are there any limitations to the Google Business Profile and Gmail integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Gmail APIs still apply.
- Access to specific Google Business Profile metrics depends on API permissions.
- Attachments from Gmail cannot be directly updated in Google Business Profile.