How to connect Google Business Profile and Google Ads
Create a New Scenario to Connect Google Business Profile and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Google Ads will be your first step. To do this, click "Choose an app," find Google Business Profile or Google Ads, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the Google Business Profile node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.


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Google Ads

Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Google Business Profile and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Google Ads integration works as expected. Depending on your setup, data should flow between Google Business Profile and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Google Ads
Google Ads + Google Analytics + Google Business Profile: Analyze ad campaign ROI by tracking ad spend in Google Ads, correlating it with website traffic and conversions in Google Analytics, and store visits tracked in Google Business Profile to get a comprehensive view of campaign effectiveness.
Google Business Profile + Google Ads + Slack: Monitors Google Business Profile for a significant increase in calls, potentially triggered by a successful Google Ads campaign. Sends a Slack alert to the team when such an increase is detected.
Google Business Profile and Google Ads integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ Google Business Profile and Google Ads
How can I connect my Google Business Profile account to Google Ads using Latenode?
To connect your Google Business Profile account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update ad copy based on GBP reviews?
Yes, you can! Latenode's AI integration enables you to analyze reviews and dynamically update your Google Ads to reflect positive feedback, improving ad relevance and click-through rates.
What types of tasks can I perform by integrating Google Business Profile with Google Ads?
Integrating Google Business Profile with Google Ads allows you to perform various tasks, including:
- Syncing business hours from GBP to ad schedules in Google Ads.
- Creating targeted ad campaigns based on GBP location data.
- Pausing ads when GBP indicates temporary closure.
- Analyzing GBP reviews and adjusting ad copy automatically.
- Triggering ad promotions based on GBP special offers.
How do I track performance across GBP and Google Ads in Latenode?
Latenode's dashboard allows you to monitor key metrics from both platforms in one place, providing a unified view of your marketing performance.
Are there any limitations to the Google Business Profile and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data sync depends on Google's API availability and rate limits.
- Advanced AI features require sufficient data for accurate analysis.
- Complex workflows with extensive data processing may require more compute resources.