How to connect Google Business Profile and Zendesk
Create a New Scenario to Connect Google Business Profile and Zendesk
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Zendesk will be your first step. To do this, click "Choose an app," find Google Business Profile or Zendesk, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zendesk Node
Next, click the plus (+) icon on the Google Business Profile node, select Zendesk from the list of available apps, and choose the action you need from the list of nodes within Zendesk.


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Authenticate Zendesk
Now, click the Zendesk node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zendesk settings. Authentication allows you to use Zendesk through Latenode.
Configure the Google Business Profile and Zendesk Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Zendesk Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Zendesk
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Zendesk, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Zendesk integration works as expected. Depending on your setup, data should flow between Google Business Profile and Zendesk (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Zendesk
Google Business Profile + Zendesk + Slack: When a new negative review is posted on Google Business Profile, a ticket is automatically created in Zendesk. The system then sends a notification to a designated Slack channel to alert managers of the new ticket.
Zendesk + Google Business Profile + AI Agent: This flow analyzes new Zendesk tickets using an AI Agent to identify common solutions. These solutions are then used to automatically update the FAQs section of the Google Business Profile, providing customers with quick answers to common questions.
Google Business Profile and Zendesk integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Zendesk
Automate Zendesk ticket management within Latenode. Update tickets based on external events, route requests using AI, and sync data across platforms. Close the loop between support and other systems using visual flows, JavaScript, and webhooks—reducing manual work.
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See how Latenode works
FAQ Google Business Profile and Zendesk
How can I connect my Google Business Profile account to Zendesk using Latenode?
To connect your Google Business Profile account to Zendesk on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Zendesk accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Zendesk tickets from new Google Business Profile reviews?
Yes, you can! With Latenode, automate Zendesk ticket creation based on Google Business Profile reviews. Instantly address customer feedback and improve response times using flexible logic.
What types of tasks can I perform by integrating Google Business Profile with Zendesk?
Integrating Google Business Profile with Zendesk allows you to perform various tasks, including:
- Create Zendesk tickets for negative Google Business Profile reviews.
- Send automated responses to new Google Business Profile reviews via Zendesk.
- Update Zendesk tickets when Google Business Profile information changes.
- Track Google Business Profile review sentiment within Zendesk tickets.
- Aggregate Google Business Profile data into Zendesk reports for analysis.
How does Latenode handle Google Business Profile API rate limits?
Latenode's intelligent scheduling and error handling manage Google Business Profile API limits, ensuring reliable data flow. Plus, scale infinitely with no-code, AI, and JavaScript.
Are there any limitations to the Google Business Profile and Zendesk integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial setup requires administrative access to both Google Business Profile and Zendesk.
- Complex workflows may require JavaScript for advanced data manipulation.
- Real-time data synchronization is subject to Google Business Profile's API update frequency.