How to connect Google Chat and Google Ads
Create a New Scenario to Connect Google Chat and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Chat, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Chat or Google Ads will be your first step. To do this, click "Choose an app," find Google Chat or Google Ads, and select the appropriate trigger to start the scenario.

Add the Google Chat Node
Select the Google Chat node from the app selection panel on the right.

Google Chat
Configure the Google Chat
Click on the Google Chat node to configure it. You can modify the Google Chat URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the Google Chat node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

Google Chat
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Google Ads
Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Google Chat and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Chat and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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Google Chat
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Chat, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Chat and Google Ads integration works as expected. Depending on your setup, data should flow between Google Chat and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Chat and Google Ads
Google Ads + Google Sheets + Google Chat: Tracks Google Ads campaign performance by logging daily spend data into a Google Sheet. A summary message is then sent to Google Chat.
Google Ads + PagerDuty + Google Chat: Monitors Google Ads campaign spending. If a campaign exceeds the budget, trigger an incident in PagerDuty and send an alert to Google Chat.
Google Chat and Google Ads integration alternatives
About Google Chat
Use Google Chat in Latenode for automated notifications & alerts. Trigger messages based on events in other apps, like new database entries or payment confirmations. Centralize alerts and status updates across services within a single, scalable Latenode workflow. Add custom logic and AI for smart notifications.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
Similar apps
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See how Latenode works
FAQ Google Chat and Google Ads
How can I connect my Google Chat account to Google Ads using Latenode?
To connect your Google Chat account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Chat and click on "Connect".
- Authenticate your Google Chat and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get Google Ads performance alerts in Google Chat?
Yes, you can! Latenode lets you create real-time notifications for crucial Google Ads metrics in Google Chat, ensuring swift responses to campaign performance changes.
What types of tasks can I perform by integrating Google Chat with Google Ads?
Integrating Google Chat with Google Ads allows you to perform various tasks, including:
- Receive instant Google Ads performance updates in dedicated Chat channels.
- Automatically post new ad copy drafts to Google Chat for team review.
- Trigger alerts in Chat when ad spend exceeds a predefined budget.
- Share successful campaign metrics to motivate your marketing team.
- Collect feedback on new ads directly within a Google Chat discussion.
Can Latenode automate complex Google Chat message formatting?
Yes! Latenode supports JavaScript and AI steps to format Google Chat messages with dynamic data from Google Ads for improved readability.
Are there any limitations to the Google Chat and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on the Google Ads API rate limits.
- Complex JavaScript transformations may require advanced coding skills.
- Initial setup requires understanding of both Google Chat and Google Ads APIs.