Google Cloud BigQuery and Google Ads Integration

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Analyze Google Cloud BigQuery data to refine Google Ads campaigns, optimizing ad spend based on real-time insights. Latenode’s visual editor and affordable execution pricing make agile, data-driven marketing automation simple and scalable.

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Google Cloud BigQuery

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Cloud BigQuery and Google Ads

Create a New Scenario to Connect Google Cloud BigQuery and Google Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Cloud BigQuery, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Cloud BigQuery or Google Ads will be your first step. To do this, click "Choose an app," find Google Cloud BigQuery or Google Ads, and select the appropriate trigger to start the scenario.

Add the Google Cloud BigQuery Node

Select the Google Cloud BigQuery node from the app selection panel on the right.

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Configure the Google Cloud BigQuery

Click on the Google Cloud BigQuery node to configure it. You can modify the Google Cloud BigQuery URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the Google Cloud BigQuery node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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Configure the Google Cloud BigQuery and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Google Cloud BigQuery and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Cloud BigQuery, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Cloud BigQuery and Google Ads integration works as expected. Depending on your setup, data should flow between Google Cloud BigQuery and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Cloud BigQuery and Google Ads

Google Cloud BigQuery + Google Ads + Google Sheets: Analyze Google Ads spend data in BigQuery. When the analysis identifies a campaign performing below a specified threshold, automatically update the campaign bid in Google Ads and log the bid change in a Google Sheet.

Google Ads + Google Cloud BigQuery + Slack: Track Google Ads campaign performance metrics by inserting data into BigQuery. If total ad spend exceeds a defined limit, trigger a Slack notification to the marketing team to review the campaign.

Google Cloud BigQuery and Google Ads integration alternatives

About Google Cloud BigQuery

Use Google Cloud BigQuery in Latenode to automate data warehousing tasks. Query, analyze, and transform huge datasets as part of your workflows. Schedule data imports, trigger reports, or feed insights into other apps. Automate complex analysis without code and scale your insights with Latenode’s flexible, pay-as-you-go platform.

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ Google Cloud BigQuery and Google Ads

How can I connect my Google Cloud BigQuery account to Google Ads using Latenode?

To connect your Google Cloud BigQuery account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Cloud BigQuery and click on "Connect".
  • Authenticate your Google Cloud BigQuery and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate report generation from BigQuery to Ads?

Yes, you can! Latenode simplifies scheduling and automating report pushing from Google Cloud BigQuery to Google Ads, eliminating manual data transfers and enabling real-time campaign optimization.

What types of tasks can I perform by integrating Google Cloud BigQuery with Google Ads?

Integrating Google Cloud BigQuery with Google Ads allows you to perform various tasks, including:

  • Automating data-driven custom audience creation in Google Ads.
  • Generating reports on ad spend based on Google Cloud BigQuery data.
  • Analyzing campaign performance by combining data sources.
  • Updating ad copy dynamically from Google Cloud BigQuery insights.
  • Scheduling automatic data exports from Google Cloud BigQuery to Google Ads.

Can I use JavaScript to transform data between Google Cloud BigQuery and Google Ads?

Yes! Latenode's JavaScript code blocks enable you to customize data transformations between Google Cloud BigQuery and Google Ads for advanced analysis.

Are there any limitations to the Google Cloud BigQuery and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Initial setup requires appropriate permissions for both apps.
  • Very large datasets may require optimization for efficient processing.
  • Data transfer speed depends on the network connection and dataset size.

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