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Automate Google Ads based on Google Programmable Search Engine results to refine targeting and boost conversions. Latenode's visual editor and affordable pricing make complex campaigns easier to manage and scale.
Connect Google Programmable Search Engine and Google Ads in minutes with Latenode.
Create Google Programmable Search Engine to Google Ads workflow
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Google Programmable Search Engine
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Create a New Scenario to Connect Google Programmable Search Engine and Google Ads
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Programmable Search Engine, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Programmable Search Engine or Google Ads will be your first step. To do this, click "Choose an app," find Google Programmable Search Engine or Google Ads, and select the appropriate trigger to start the scenario.
Add the Google Programmable Search Engine Node
Select the Google Programmable Search Engine node from the app selection panel on the right.
Google Programmable Search Engine
Configure the Google Programmable Search Engine
Click on the Google Programmable Search Engine node to configure it. You can modify the Google Programmable Search Engine URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the Google Programmable Search Engine node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.
Google Programmable Search Engine
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Google Ads
Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Google Programmable Search Engine and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Programmable Search Engine and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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Google Programmable Search Engine
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Programmable Search Engine, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Programmable Search Engine and Google Ads integration works as expected. Depending on your setup, data should flow between Google Programmable Search Engine and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Programmable Search Engine + Google Ads + Google Sheets: When a query is made in the Google Programmable Search Engine, the search term is extracted and then used to search Google Ads campaigns. The campaign data, including spend, is added to a Google Sheet for tracking and analysis.
Google Ads + Google Programmable Search Engine + Slack: This flow checks Google Ads campaigns. It then queries the Google Programmable Search Engine with related keywords. If search results are below a threshold, a Slack message is sent to the marketing team to investigate.
About Google Programmable Search Engine
Use Google Programmable Search Engine in Latenode to build focused search workflows. Automatically extract data from specific sites, monitor brand mentions, or gather research. Combine it with AI nodes to analyze results, filter noise, and deliver actionable insights without manual crawling. Integrate with any app through Latenode’s flexible API.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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How can I connect my Google Programmable Search Engine account to Google Ads using Latenode?
To connect your Google Programmable Search Engine account to Google Ads on Latenode, follow these steps:
Can I track ad performance based on search results?
Yes, with Latenode. Automate tracking search result data, then trigger ad adjustments in Google Ads based on that data. Improve your ROI with data-driven decisions.
What types of tasks can I perform by integrating Google Programmable Search Engine with Google Ads?
Integrating Google Programmable Search Engine with Google Ads allows you to perform various tasks, including:
Can I filter Programmable Search Engine results before triggering Google Ads actions?
Yes, you can use Latenode's visual editor and JavaScript blocks to filter search results precisely, ensuring accurate ad triggers.
Are there any limitations to the Google Programmable Search Engine and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: