Google Programmable Search Engine and Google Ads Integration

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Google Programmable Search Engine + Google Ads integration

Connect Google Programmable Search Engine and Google Ads in minutes with Latenode.

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Google Programmable Search Engine

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Programmable Search Engine and Google Ads

Create a New Scenario to Connect Google Programmable Search Engine and Google Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Programmable Search Engine, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Programmable Search Engine or Google Ads will be your first step. To do this, click "Choose an app," find Google Programmable Search Engine or Google Ads, and select the appropriate trigger to start the scenario.

Add the Google Programmable Search Engine Node

Select the Google Programmable Search Engine node from the app selection panel on the right.

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Google Programmable Search Engine

Configure the Google Programmable Search Engine

Click on the Google Programmable Search Engine node to configure it. You can modify the Google Programmable Search Engine URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the Google Programmable Search Engine node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Google Ads

Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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Run node once

Configure the Google Programmable Search Engine and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Google Programmable Search Engine and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Programmable Search Engine, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Programmable Search Engine and Google Ads integration works as expected. Depending on your setup, data should flow between Google Programmable Search Engine and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Programmable Search Engine and Google Ads

Google Programmable Search Engine + Google Ads + Google Sheets: When a query is made in the Google Programmable Search Engine, the search term is extracted and then used to search Google Ads campaigns. The campaign data, including spend, is added to a Google Sheet for tracking and analysis.

Google Ads + Google Programmable Search Engine + Slack: This flow checks Google Ads campaigns. It then queries the Google Programmable Search Engine with related keywords. If search results are below a threshold, a Slack message is sent to the marketing team to investigate.

Google Programmable Search Engine and Google Ads integration alternatives

About Google Programmable Search Engine

Use Google Programmable Search Engine in Latenode to build focused search workflows. Automatically extract data from specific sites, monitor brand mentions, or gather research. Combine it with AI nodes to analyze results, filter noise, and deliver actionable insights without manual crawling. Integrate with any app through Latenode’s flexible API.

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

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FAQ Google Programmable Search Engine and Google Ads

How can I connect my Google Programmable Search Engine account to Google Ads using Latenode?

To connect your Google Programmable Search Engine account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Programmable Search Engine and click on "Connect".
  • Authenticate your Google Programmable Search Engine and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track ad performance based on search results?

Yes, with Latenode. Automate tracking search result data, then trigger ad adjustments in Google Ads based on that data. Improve your ROI with data-driven decisions.

What types of tasks can I perform by integrating Google Programmable Search Engine with Google Ads?

Integrating Google Programmable Search Engine with Google Ads allows you to perform various tasks, including:

  • Automatically adjusting ad bids based on search term performance.
  • Creating targeted ad campaigns based on popular search queries.
  • Pausing underperforming ads based on search result relevance scores.
  • Generating keyword lists for Google Ads from search engine insights.
  • Analyzing search trends to optimize ad copy and landing pages.

Can I filter Programmable Search Engine results before triggering Google Ads actions?

Yes, you can use Latenode's visual editor and JavaScript blocks to filter search results precisely, ensuring accurate ad triggers.

Are there any limitations to the Google Programmable Search Engine and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Google Programmable Search Engine and Google Ads APIs still apply.
  • Access to certain advanced Google Ads features may require specific account permissions.
  • Historical data analysis may require additional scripting or data warehousing solutions.

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