How to connect Google Vertex AI and Close CRM
Create a New Scenario to Connect Google Vertex AI and Close CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Vertex AI, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Vertex AI or Close CRM will be your first step. To do this, click "Choose an app," find Google Vertex AI or Close CRM, and select the appropriate trigger to start the scenario.

Add the Google Vertex AI Node
Select the Google Vertex AI node from the app selection panel on the right.

Google Vertex AI
Configure the Google Vertex AI
Click on the Google Vertex AI node to configure it. You can modify the Google Vertex AI URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Close CRM Node
Next, click the plus (+) icon on the Google Vertex AI node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.

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Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the Google Vertex AI and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Vertex AI and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Close CRM
Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Vertex AI, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Vertex AI and Close CRM integration works as expected. Depending on your setup, data should flow between Google Vertex AI and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Vertex AI and Close CRM
Close CRM + Google Vertex AI + Slack: When a lead's status changes in Close CRM, analyze recent activities for sentiment using Google Vertex AI. If the sentiment is negative, send a direct message to the assigned sales representative on Slack to prompt follow-up.
Close CRM + Google Vertex AI + Google Sheets: When a new lead is created in Close CRM, use Google Vertex AI to generate a summary of their needs based on available information. Log this summary, along with other lead details, into a Google Sheet for reporting and analysis.
Google Vertex AI and Close CRM integration alternatives
About Google Vertex AI
Use Vertex AI in Latenode to build AI-powered automation. Quickly integrate machine learning models for tasks like sentiment analysis or image recognition. Automate data enrichment or content moderation workflows without complex coding. Latenode’s visual editor makes it easier to chain AI tasks and scale them reliably, paying only for the execution time of each flow.
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About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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FAQ Google Vertex AI and Close CRM
How can I connect my Google Vertex AI account to Close CRM using Latenode?
To connect your Google Vertex AI account to Close CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Vertex AI and click on "Connect".
- Authenticate your Google Vertex AI and Close CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Close CRM leads using Vertex AI insights?
Yes, you can. Latenode enables this with a visual interface, using AI to enrich lead data directly within your Close CRM workflow. Improve lead qualification and personalize outreach based on AI-driven insights.
What types of tasks can I perform by integrating Google Vertex AI with Close CRM?
Integrating Google Vertex AI with Close CRM allows you to perform various tasks, including:
- Automatically generate personalized email drafts based on lead data.
- Score leads based on AI-driven analysis of their online activity.
- Summarize customer interactions to improve agent efficiency.
- Predict deal closure rates based on historical sales data.
- Identify key customer concerns from call transcripts.
How do I train custom AI models inside Latenode for Close CRM?
Latenode’s flexibility allows integrating custom Google Vertex AI models directly. Use JavaScript blocks to preprocess Close CRM data and feed it into Vertex AI for training, then deploy the model in your workflow.
Are there any limitations to the Google Vertex AI and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex model training might require intermediate coding knowledge.
- API rate limits for both Google Vertex AI and Close CRM apply.
- Data transfer costs from Google Vertex AI may vary based on usage.