.svg){kind=icon}
How to connect HeyGen and Google Ads
Create a New Scenario to Connect HeyGen and Google Ads
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HeyGen, triggered by another scenario, or executed manually (for testing purposes). In most cases, HeyGen or Google Ads will be your first step. To do this, click "Choose an app," find HeyGen or Google Ads, and select the appropriate trigger to start the scenario.
Add the HeyGen Node
Select the HeyGen node from the app selection panel on the right.
+
1
HeyGen
Add the Google Ads Node
Next, click the plus (+) icon on the HeyGen node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.
1
HeyGen
⚙
+
2
Google Ads
Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the HeyGen and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HeyGen and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
5
JavaScript
⚙
6
AI Anthropic Claude 3
⚙
+
7
Google Ads
1
Trigger on Webhook
⚙
2
HeyGen
⚙
⚙
3
Iterator
⚙
+
4
Webhook response
Save and Activate the Scenario
After configuring HeyGen, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HeyGen and Google Ads integration works as expected. Depending on your setup, data should flow between HeyGen and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HeyGen and Google Ads
HeyGen + Google Ads + Zapier: When a new video is generated in HeyGen, its performance is tracked in Google Ads. If the ad surpasses a defined performance threshold (requiring manual trigger based on tracked data), Zapier sends the ad data to other platforms.
Google Ads + HeyGen + Google Sheets: When a Google Ads campaign's performance dips below a certain threshold (requiring manual check on the data, as there's no trigger for performance dips), trigger HeyGen to generate new ad variations. The details of each new variation and the test results are then logged in Google Sheets.
HeyGen and Google Ads integration alternatives
About HeyGen
Use HeyGen in Latenode to automate personalized video creation. Generate videos from data (CRM leads, spreadsheets) and auto-post to social media or send via email. Create scalable workflows without code, use JS for fine-tuning, and track versions to manage video assets efficiently.
Similar apps
Related categories
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
Similar apps
Related categories
See how Latenode works
.svg)
.png)
FAQ HeyGen and Google Ads
How can I connect my HeyGen account to Google Ads using Latenode?
To connect your HeyGen account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HeyGen and click on "Connect".
- Authenticate your HeyGen and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Ads with new HeyGen videos?
Yes, you can! Latenode's visual builder makes it easy to automate ad creative updates based on new HeyGen content, keeping your campaigns fresh and relevant with minimal effort.
What types of tasks can I perform by integrating HeyGen with Google Ads?
Integrating HeyGen with Google Ads allows you to perform various tasks, including:
- Automatically updating ad creatives with newly generated HeyGen videos.
- Pausing Google Ads campaigns when HeyGen videos are under review.
- Creating custom reports combining video performance and ad metrics.
- Triggering new HeyGen video creation based on Google Ads performance data.
- Sending notifications about ad performance using HeyGen-generated avatars.
Can I use JavaScript within the HeyGen Google Ads integration?
Yes! Latenode allows you to use JavaScript code blocks to add custom logic and transformations to your HeyGen and Google Ads workflows for advanced control.
Are there any limitations to the HeyGen and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex video editing within Latenode requires external tools.
- Real-time ad performance updates depend on Google Ads API rate limits.
- Integration depends on the availability of both HeyGen and Google Ads APIs.
