How to connect HubSpot and Sendy
Create a New Scenario to Connect HubSpot and Sendy
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Sendy will be your first step. To do this, click "Choose an app," find HubSpot or Sendy, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the Sendy Node
Next, click the plus (+) icon on the HubSpot node, select Sendy from the list of available apps, and choose the action you need from the list of nodes within Sendy.

HubSpot
âš™

Sendy

Authenticate Sendy
Now, click the Sendy node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Sendy settings. Authentication allows you to use Sendy through Latenode.
Configure the HubSpot and Sendy Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Sendy Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
âš™
AI Anthropic Claude 3
âš™

Sendy
Trigger on Webhook
âš™
HubSpot
âš™
âš™
Iterator
âš™
Webhook response

Save and Activate the Scenario
After configuring HubSpot, Sendy, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Sendy integration works as expected. Depending on your setup, data should flow between HubSpot and Sendy (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Sendy
HubSpot + Sendy + Zoom: When a new contact is created in HubSpot, they are automatically added to a specified email list in Sendy, and a Zoom meeting is scheduled to introduce them to your services.
Sendy + HubSpot + Google Sheets: Track the number of active subscribers in Sendy and update a Google Sheet with this information. Based on subscriber status, update contact properties in HubSpot.
HubSpot and Sendy integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
Similar apps
Related categories

About Sendy
Use Sendy in Latenode to automate email campaigns without complex coding. Trigger campaigns based on events in other apps (CRM, e-commerce). Latenode lets you process data, filter recipients, and personalize emails with JavaScript or AI nodes before sending via Sendy. Scale outreach efficiently and track results within your workflows.
Similar apps
Related categories
See how Latenode works
FAQ HubSpot and Sendy
How can I connect my HubSpot account to Sendy using Latenode?
To connect your HubSpot account to Sendy on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Sendy accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Sendy campaigns from new HubSpot form submissions?
Yes, you can! Latenode's visual editor makes it easy to trigger Sendy campaigns automatically. Benefit from enhanced customer engagement through perfectly timed email sends.
What types of tasks can I perform by integrating HubSpot with Sendy?
Integrating HubSpot with Sendy allows you to perform various tasks, including:
- Adding new HubSpot contacts to a Sendy mailing list.
- Updating contact details in Sendy from HubSpot data.
- Triggering personalized email sequences in Sendy.
- Segmenting Sendy subscribers based on HubSpot properties.
- Tracking Sendy campaign performance within HubSpot.
How do I handle complex data transformations between HubSpot and Sendy?
Latenode lets you use JavaScript code blocks to transform data. Modify and map data fields to fit perfectly between HubSpot and Sendy.
Are there any limitations to the HubSpot and Sendy integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data sync might take time for large datasets.
- Complex custom field mappings may require JavaScript coding.
- Sendy’s API rate limits may affect very high-volume workflows.