How to connect Instagram for Business and Gmail
Create a New Scenario to Connect Instagram for Business and Gmail
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Gmail will be your first step. To do this, click "Choose an app," find Instagram for Business or Gmail, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Gmail Node
Next, click the plus (+) icon on the Instagram for Business node, select Gmail from the list of available apps, and choose the action you need from the list of nodes within Gmail.

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Gmail

Authenticate Gmail
Now, click the Gmail node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Gmail settings. Authentication allows you to use Gmail through Latenode.
Configure the Instagram for Business and Gmail Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Gmail Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Gmail
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Gmail, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Gmail integration works as expected. Depending on your setup, data should flow between Instagram for Business and Gmail (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Gmail
Instagram for Business + Gmail + Slack: When a new direct message is received on Instagram, the message content is forwarded to a specified Gmail address, and a notification is sent to a designated Slack channel to alert the support team.
Gmail + Instagram for Business + Google Sheets: When a new inquiry email arrives in Gmail, the email data is added to a Google Sheet row, and an automated reply is sent to the sender via Instagram Direct Message, acknowledging receipt of their inquiry.
Instagram for Business and Gmail integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Gmail
Automate email tasks within Latenode. Send, receive, and manage Gmail messages as part of larger workflows. Automatically extract data from emails to update databases or trigger actions in other apps. Integrate Gmail with AI tools for content analysis or with CRMs to automate lead nurturing. Latenode's visual editor makes it easy to build scalable email automation without coding.
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FAQ Instagram for Business and Gmail
How can I connect my Instagram for Business account to Gmail using Latenode?
To connect your Instagram for Business account to Gmail on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Gmail accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I archive Instagram for Business leads to Gmail?
Yes, you can! Latenode allows automatic archiving using visual workflows and advanced logic. Benefit from centralized data management and improved lead tracking across platforms.
What types of tasks can I perform by integrating Instagram for Business with Gmail?
Integrating Instagram for Business with Gmail allows you to perform various tasks, including:
- Automatically forwarding new Instagram for Business leads to a Gmail address.
- Creating Gmail draft emails based on Instagram for Business comments.
- Logging Instagram for Business ad performance data in a Google Sheet via Gmail alerts.
- Sending personalized welcome emails via Gmail to new Instagram for Business followers.
- Generating support tickets in Gmail from Instagram for Business direct messages.
Can I use Javascript within my Instagram for Business Gmail automation?
Yes, Latenode supports Javascript. Enhance your integrations with custom code for advanced data transformation and logic.
Are there any limitations to the Instagram for Business and Gmail integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Gmail's daily sending limits apply when sending emails through the integration.
- Instagram for Business API rate limits may affect the frequency of data retrieval.
- File attachments in Gmail have size restrictions as determined by Google.