How to connect Instagram for Business and Odoo
Create a New Scenario to Connect Instagram for Business and Odoo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Odoo will be your first step. To do this, click "Choose an app," find Instagram for Business or Odoo, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Odoo Node
Next, click the plus (+) icon on the Instagram for Business node, select Odoo from the list of available apps, and choose the action you need from the list of nodes within Odoo.

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Odoo
Authenticate Odoo
Now, click the Odoo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Odoo settings. Authentication allows you to use Odoo through Latenode.
Configure the Instagram for Business and Odoo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Odoo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Odoo
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, Odoo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Odoo integration works as expected. Depending on your setup, data should flow between Instagram for Business and Odoo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Odoo
Instagram for Business + Odoo + Slack: When a new lead is generated from an Instagram for Business ad (tracked as new media), create a corresponding CRM lead in Odoo, and then notify the sales team about the new lead in a dedicated Slack channel.
Odoo + Shopify + Instagram for Business: When a new product is created in Odoo, automatically create the same product in Shopify. Then, create an Instagram Photo Post to promote it.
Instagram for Business and Odoo integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Odoo
Automate Odoo tasks like creating invoices or updating inventory based on triggers from other apps. Latenode lets you connect Odoo to your workflows without code, adding logic and routing data as needed. Integrate Odoo with marketing tools, payment gateways, or CRMs for streamlined processes using Latenode's visual, scalable platform.
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See how Latenode works
FAQ Instagram for Business and Odoo
How can I connect my Instagram for Business account to Odoo using Latenode?
To connect your Instagram for Business account to Odoo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Odoo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Odoo leads from Instagram ad form submissions?
Yes, you can! Latenode's visual editor simplifies connecting Instagram for Business to Odoo, instantly creating leads and streamlining your sales process.
What types of tasks can I perform by integrating Instagram for Business with Odoo?
Integrating Instagram for Business with Odoo allows you to perform various tasks, including:
- Automatically creating new Odoo contacts from Instagram follower data.
- Tracking Instagram ad campaign performance directly within Odoo.
- Creating Odoo sales orders from Instagram product link clicks.
- Syncing product information between Odoo and Instagram Shopping.
- Generating Odoo tasks for follow-up based on Instagram comments.
Can I use JavaScript code to transform Instagram data before it enters Odoo?
Yes, Latenode lets you use JavaScript to customize data transformations between Instagram for Business and Odoo, for advanced workflow control.
Are there any limitations to the Instagram for Business and Odoo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business and Odoo APIs may affect workflow speed.
- Custom field mappings in Odoo might require advanced configuration.
- Historical data migration requires manual export/import processes.