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Automatically update your Google Ads based on Instantly campaign performance. Latenode lets you use JavaScript for custom logic and scale your ad spend efficiently with affordable, execution-based pricing.
Connect Instantly and Google Ads in minutes with Latenode.
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instantly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instantly or Google Ads will be your first step. To do this, click "Choose an app," find Instantly or Google Ads, and select the appropriate trigger to start the scenario.

Select the Instantly node from the app selection panel on the right.

Instantly
Click on the Instantly node to configure it. You can modify the Instantly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Instantly node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

Instantly
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Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
β
Google Ads
Trigger on Webhook
β
Instantly
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β
Iterator
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Webhook response
After configuring Instantly, Google Ads, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Instantly and Google Ads integration works as expected. Depending on your setup, data should flow between Instantly and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Instantly + Google Ads + Slack: When a new lead is created in Instantly, indicating a conversion from a Google Ads campaign, send a message to a specified Slack channel to alert the marketing team. The message can include details about the new lead.
Google Ads + Instantly + Zoho CRM: When a new lead is captured via Google Ads, create a lead in Instantly for automated outreach. Simultaneously, upsert the lead in Zoho CRM to maintain a centralized record.
About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic β all without per-step pricing limits.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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How can I connect my Instantly account to Google Ads using Latenode?
To connect your Instantly account to Google Ads on Latenode, follow these steps:
Can I automatically update Google Ads based on Instantly campaign performance?
Yes, you can! Latenode enables real-time Google Ads updates based on Instantly data, optimizing ad spend automatically. Leverage AI insights and JavaScript for advanced customization.
What types of tasks can I perform by integrating Instantly with Google Ads?
Integrating Instantly with Google Ads allows you to perform various tasks, including:
How secure is connecting Instantly and Google Ads through Latenode?
Latenode uses secure authentication protocols, offering robust data encryption. We also allow self-hosting for enhanced security, putting you in control.
Are there any limitations to the Instantly and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: