How to connect Instantly and Google Ads
Create a New Scenario to Connect Instantly and Google Ads
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instantly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instantly or Google Ads will be your first step. To do this, click "Choose an app," find Instantly or Google Ads, and select the appropriate trigger to start the scenario.

Add the Instantly Node
Select the Instantly node from the app selection panel on the right.

Instantly
Configure the Instantly
Click on the Instantly node to configure it. You can modify the Instantly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the Instantly node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Instantly and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instantly and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Instantly, Google Ads, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Instantly and Google Ads integration works as expected. Depending on your setup, data should flow between Instantly and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instantly and Google Ads
Instantly + Google Ads + Slack: When a new lead is created in Instantly, indicating a conversion from a Google Ads campaign, send a message to a specified Slack channel to alert the marketing team. The message can include details about the new lead.
Google Ads + Instantly + Zoho CRM: When a new lead is captured via Google Ads, create a lead in Instantly for automated outreach. Simultaneously, upsert the lead in Zoho CRM to maintain a centralized record.
Instantly and Google Ads integration alternatives
About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic โ all without per-step pricing limits.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ Instantly and Google Ads
How can I connect my Instantly account to Google Ads using Latenode?
To connect your Instantly account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instantly and click on "Connect".
- Authenticate your Instantly and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Ads based on Instantly campaign performance?
Yes, you can! Latenode enables real-time Google Ads updates based on Instantly data, optimizing ad spend automatically. Leverage AI insights and JavaScript for advanced customization.
What types of tasks can I perform by integrating Instantly with Google Ads?
Integrating Instantly with Google Ads allows you to perform various tasks, including:
- Pausing underperforming Google Ads based on Instantly campaign results.
- Adjusting ad bids in Google Ads using Instantly's A/B test data.
- Creating custom reports combining Instantly leads with Google Ads spend.
- Triggering Instantly email sequences from new Google Ads conversions.
- Scaling successful Instantly campaigns into targeted Google Ads campaigns.
How secure is connecting Instantly and Google Ads through Latenode?
Latenode uses secure authentication protocols, offering robust data encryption. We also allow self-hosting for enhanced security, putting you in control.
Are there any limitations to the Instantly and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial setup requires correctly configuring API access in both Instantly and Google Ads.
- Real-time data updates depend on the API rate limits of Instantly and Google Ads.
- Complex workflows using JavaScript may require advanced technical skills.