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How to connect Knack and Google Ads
Create a New Scenario to Connect Knack and Google Ads
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Knack, triggered by another scenario, or executed manually (for testing purposes). In most cases, Knack or Google Ads will be your first step. To do this, click "Choose an app," find Knack or Google Ads, and select the appropriate trigger to start the scenario.
Add the Knack Node
Select the Knack node from the app selection panel on the right.
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Add the Google Ads Node
Next, click the plus (+) icon on the Knack node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.
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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Knack and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Knack and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario
After configuring Knack, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Knack and Google Ads integration works as expected. Depending on your setup, data should flow between Knack and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Knack and Google Ads
Google Ads + Knack + Google Sheets: When a new lead is generated in Google Ads, a new record is created in Knack. The details of this new lead are then added as a new row in Google Sheets for reporting purposes.
Google Ads + Knack + Slack: When a new contact is added to a Google Ads customer list, the system searches for a matching record in Knack. If a record is found, a Slack message is sent to a designated channel, notifying the team about the matched lead and relevant Knack record.
Knack and Google Ads integration alternatives
About Knack
Use Knack with Latenode to build custom database apps and automate workflows. Connect Knack data to other services, like CRMs or marketing tools, without code. Latenode lets you transform and route Knack data, create advanced logic, and scale automation beyond Knack's built-in limits, all visually and affordably.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
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FAQ Knack and Google Ads
How can I connect my Knack account to Google Ads using Latenode?
To connect your Knack account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Knack and click on "Connect".
- Authenticate your Knack and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead data transfer from Knack to Google Ads?
Yes, you can! Latenode enables seamless lead data transfer, enhancing your Google Ads targeting with real-time insights from Knack. This ensures more effective ad campaigns.
What types of tasks can I perform by integrating Knack with Google Ads?
Integrating Knack with Google Ads allows you to perform various tasks, including:
- Create new Google Ads leads from Knack database entries.
- Update Google Ads customer data based on Knack record changes.
- Track ad spend effectiveness using Knack's reporting features.
- Automatically pause Google Ads campaigns based on Knack inventory levels.
- Trigger personalized ads based on specific Knack user actions.
CanIuseKnackdatato personalizeGoogleAdscustomeraudiences?
Yes! Latenode allows dynamic audience customization, updating Google Ads with fresh Knack data to improve ad relevance and conversion rates.
Are there any limitations to the Knack and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Knack and Google Ads APIs may affect high-volume data transfers.
- Complex data transformations might require JavaScript knowledge.
- Initial setup requires familiarity with both Knack and Google Ads platforms.
