How to connect Odoo and HubSpot
Create a New Scenario to Connect Odoo and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Odoo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Odoo or HubSpot will be your first step. To do this, click "Choose an app," find Odoo or HubSpot, and select the appropriate trigger to start the scenario.

Add the Odoo Node
Select the Odoo node from the app selection panel on the right.

Odoo
Add the HubSpot Node
Next, click the plus (+) icon on the Odoo node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Odoo and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Odoo and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Odoo, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Odoo and HubSpot integration works as expected. Depending on your setup, data should flow between Odoo and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Odoo and HubSpot
Odoo + HubSpot + Slack: When a new order is created in Odoo, a new contact is created or updated in HubSpot. Then, a notification is sent to a Slack channel to inform the sales team.
HubSpot + Odoo + Google Sheets: When a new contact is created in HubSpot, a new contact is created in Odoo. The new contact information is also added to a Google Sheet for reporting purposes.
Odoo and HubSpot integration alternatives
About Odoo
Automate Odoo tasks like creating invoices or updating inventory based on triggers from other apps. Latenode lets you connect Odoo to your workflows without code, adding logic and routing data as needed. Integrate Odoo with marketing tools, payment gateways, or CRMs for streamlined processes using Latenode's visual, scalable platform.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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See how Latenode works
FAQ Odoo and HubSpot
How can I connect my Odoo account to HubSpot using Latenode?
To connect your Odoo account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Odoo and click on "Connect".
- Authenticate your Odoo and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update HubSpot contacts after Odoo sales?
Yes, you can! Latenode allows real-time data synchronization, ensuring your HubSpot contacts are always up-to-date with the latest sales information from Odoo, improving your marketing efforts.
What types of tasks can I perform by integrating Odoo with HubSpot?
Integrating Odoo with HubSpot allows you to perform various tasks, including:
- Creating new HubSpot contacts from new Odoo customers.
- Updating Odoo opportunities when a HubSpot deal stage changes.
- Syncing product information between Odoo and HubSpot catalogs.
- Triggering HubSpot marketing automation from Odoo sales orders.
- Generating Odoo invoices based on HubSpot deal closures.
HowdoIhandlecomplexdata transformationsbetweenOdooSandHubSpotonLatenode?
Latenode's JavaScript and AI blocks enable advanced data mapping and transformations, handling complex logic between Odoo and HubSpot without code. Build tailored data flows.
Are there any limitations to the Odoo and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time syncing depends on the API limits of both Odoo and HubSpot.
- Complex data transformations may require JavaScript knowledge.
- Initial setup requires correctly mapping fields between Odoo and HubSpot.