How to connect Odoo and Serper
Create a New Scenario to Connect Odoo and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Odoo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Odoo or Serper will be your first step. To do this, click "Choose an app," find Odoo or Serper, and select the appropriate trigger to start the scenario.

Add the Odoo Node
Select the Odoo node from the app selection panel on the right.

Odoo
Add the Serper Node
Next, click the plus (+) icon on the Odoo node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Odoo and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Odoo and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Odoo
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Odoo, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Odoo and Serper integration works as expected. Depending on your setup, data should flow between Odoo and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Odoo and Serper
Serper + Slack + Odoo: Monitor product mentions using Serper's Google Search. When a mention is found, post the details to a Slack channel and create a CRM Lead in Odoo.
Serper + Odoo + Google Sheets: Track competitor pricing using Serper's Google Search. Update product costs in Odoo based on search results and log these changes in a Google Sheet.
Odoo and Serper integration alternatives
About Odoo
Automate Odoo tasks like creating invoices or updating inventory based on triggers from other apps. Latenode lets you connect Odoo to your workflows without code, adding logic and routing data as needed. Integrate Odoo with marketing tools, payment gateways, or CRMs for streamlined processes using Latenode's visual, scalable platform.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Odoo and Serper
How can I connect my Odoo account to Serper using Latenode?
To connect your Odoo account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Odoo and click on "Connect".
- Authenticate your Odoo and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Odoo leads with Serper data?
Yes, you can! Latenode lets you automate lead enrichment using Serper data from search results. Enhance lead quality and personalize outreach, all without code.
What types of tasks can I perform by integrating Odoo with Serper?
Integrating Odoo with Serper allows you to perform various tasks, including:
- Automating SEO keyword research based on new product listings in Odoo.
- Creating Odoo leads from companies found via Serper search results.
- Enriching existing Odoo customer data with SERP insights about their business.
- Tracking competitor pricing changes using Serper and updating Odoo quotes.
- Generating marketing content ideas based on trending SERP keywords from Serper.
How can I automate Odoo data updates with search engine results?
Latenode's visual editor and advanced logic allows for automated data synchronization. Streamline updates easily and without coding.
Are there any limitations to the Odoo and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Serper API usage is subject to your Serper subscription limits.
- Complex data transformations may require JavaScript knowledge.
- Real-time data synchronization depends on the API rate limits of both apps.