Slack bot and Google Ads Integration

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Automatically trigger custom Slack bot messages for Google Ads performance changes, keeping your team informed. Latenode's visual editor makes complex alerts easy, with affordable execution-based pricing, and can be extended with JavaScript for advanced logic.

Slack bot + Google Ads integration

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Automate your workflow

Swap Apps

Slack bot

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Slack bot and Google Ads

Create a New Scenario to Connect Slack bot and Google Ads

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Slack bot, triggered by another scenario, or executed manually (for testing purposes). In most cases, Slack bot or Google Ads will be your first step. To do this, click "Choose an app," find Slack bot or Google Ads, and select the appropriate trigger to start the scenario.

Add the Slack bot Node

Select the Slack bot node from the app selection panel on the right.

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Slack bot

Configure the Slack bot

Click on the Slack bot node to configure it. You can modify the Slack bot URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the Slack bot node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Google Ads

Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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Configure the Slack bot and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Ads Oauth 2.0

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Select an action *

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The action ID

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Run node once

Set Up the Slack bot and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Slack bot, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Slack bot and Google Ads integration works as expected. Depending on your setup, data should flow between Slack bot and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Slack bot and Google Ads

Google Ads + Google Sheets + Slack bot: This automation tracks Google Ads campaign performance. It retrieves campaign data daily and automatically logs it in a Google Sheet. A summary of the day's key metrics is then posted to a designated Slack channel.

Google Ads + Pipedrive + Slack bot: When a new lead clicks on a Google Ad, this automation creates a new lead in Pipedrive. It also sends a welcome message to a specified Slack channel to notify the team.

Slack bot and Google Ads integration alternatives

About Slack bot

Use Slack bot within Latenode to automate notifications and actions based on real-time triggers. Update databases, post alerts, or start complex workflows directly from Slack commands. Latenode lets you visually build and scale these interactions without code, adding custom logic and connecting to any API with ease.

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ Slack bot and Google Ads

How can I connect my Slack bot account to Google Ads using Latenode?

To connect your Slack bot account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Slack bot and Google Ads.
  • Authenticate your Slack bot and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I post new Google Ads leads to a Slack channel?

Yes, you can! Latenode's visual editor and advanced logic let you send new Google Ads leads directly to a designated Slack channel, ensuring instant notifications and faster response times.

What types of tasks can I perform by integrating Slack bot with Google Ads?

Integrating Slack bot with Google Ads allows you to perform various tasks, including:

  • Send Slack notifications for new Google Ads campaigns created.
  • Post daily Google Ads performance reports to a Slack channel.
  • Alert a Slack channel when a Google Ads budget exceeds a threshold.
  • Automatically pause Google Ads keywords based on Slack user feedback.
  • Update Google Ads bids based on real-time Slack poll results.

How do I trigger Google Ads actions from a Slack bot command?

Use Latenode's custom Slack bot command trigger. This lets you start Google Ads automations directly from Slack using simple commands – like updating bids on the fly.

Are there any limitations to the Slack bot and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Slack and Google Ads may affect high-volume workflows.
  • Complex JavaScript transformations may require advanced technical skills.
  • Historical data retrieval is subject to Google Ads API availability.

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