Latenode

Automatically notify Telegram on new Hotmart abandoned carts

This automation helps e-commerce businesses using the Hotmart platform to boost their sales and customer engagement. When a potential customer abandons their shopping cart on the Hotmart platform, this workflow automatically sends a notification message to a designated Telegram chat or channel.

The goal is to promptly follow up on these missed sales opportunities, ultimately improving overall conversion rates. The integration between Hotmart and Telegram allows businesses to streamline their communication and stay connected with customers who have shown interest in their products but haven't completed their purchases.

Updated Apr 29, 2026Est. run: 8sEst. cost: $0.0005
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
Integrations & automation

Workflow preview

What this template does

  • Tracks abandoned shopping carts on the Hotmart platform
  • Sends a notification message to a designated Telegram chat or channel
  • Enables prompt follow-up on missed sales opportunities
  • Integrates Hotmart and Telegram to streamline customer communication
  • Aims to improve overall conversion rates by recovering abandoned carts

How it works

1
Trigger

Telegram Trigger

Listens for new abandoned carts from Hotmart.

2
Logic

Prepare Telegram Message

Formats abandoned cart details for Telegram notification.

3
Action

Send Telegram Message

Sends notification about abandoned cart to the designated Telegram chat or channel.

Setup guide

1

Add Hotmart Credentials

In the Latenode Credentials panel, add your Hotmart API credentials. This will allow the workflow to securely access your Hotmart account and detect abandoned carts.

2

Configure Telegram Integration

Add a Telegram credential in the Latenode Credentials panel. This will let the workflow send messages to your Telegram chat or channel.

3

Set up Abandoned Cart Trigger

In the Latenode visual builder, add a 'Cart Abandonment (Producer Only)' node. This node will detect new abandoned carts in your Hotmart store.

4

Customize Telegram Message

Configure the 'Send Message' node to send a notification to your Telegram chat or channel whenever a new cart abandonment is detected. You can customize the message content using data from the Hotmart 'Cart Abandonment' node.

5

Review and Publish

Review your workflow in the Latenode builder, making any necessary adjustments. When you're satisfied, publish your automation to start sending Telegram notifications for new abandoned carts.

Requirements

Connect a Telegram bot to your account and obtain the bot token
Create a Telegram chat or channel where the abandoned cart notifications will be sent
Obtain your Hotmart account credentials (username and password) or API access credentials
Set up a Latenode workspace and connect it to your Hotmart and Telegram accounts

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.

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