Automated Content generation for your SEO growth with low-code & AI

Radzivon Alkhovik
Low-code automation enthusiast, Latenode partner
May 28, 2024
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Say no to chaotic work. Automate your tasks now.

As you start working on SEO for your business, whether it's real estate, a marketplace, or an affiliate site with multiple products, the need arises to create hundreds or even thousands of unique, keyword-optimized pages. This is a massive amount of work that requires a significant investment of time and effort.

Imagine having to create detailed descriptions for hundreds or even thousands of pages - be it product listings, landing pages for different products, or content pages that help you cover key search queries in your niche. It sounds like an impossible task, doesn't it?

But what if we told you that there is a way to automate this process and create unique content with just a single click? This is exactly what we've been working on at Latenode - developing a powerful scenario that orchestrates the entire content generation workflow.

By the way, this is Radzivon, a low-code automation expert. So let's make your SEO automation unstoppable with the detailed how-to guide I prepared for you!

Generate thousands of optimized SEO articles with Latenode - The Best Automation Platform

How programmatic SEO works?

Here's what the automatically made page for the app looks like:

This is just a small fraction of all the applications for which a description has already been generated

Let's understand how it works in our case:

  • Data Source
    It all starts with a database where the information you want to describe is stored. This can be a simple Google spreadsheet with a list of your products, services, or any other objects for which you need to create textual content.
  • Text Generation Using AI Anthropic Claude 3
    Then artificial intelligence comes into play. Our system uses a powerful language model that, based on your source data, generates unique, well-structured, and automatic SEO-optimized text.
  • Publishing on the Website
    The final step is uploading the generated content to your website. This is where low-code platforms like Latenode come in handy, as they allow you to automate even this process. You no longer need to manually create and publish thousands of pages - the system will do all this routine work for you.

By automating the entire content generation process, you can significantly reduce the time and effort required to create a large volume of SEO-optimized content, allowing you to focus on other critical aspects of your business while maintaining a consistent and effective content strategy.

Before I start the boring technical part, I should let you know that you can try using this script or you can make your own for free on Latenode. Now I can describe the technical details and understand how it all works.

Generate thousands of optimized SEO articles with Latenode - The Best Automation Platform

Real use-case of programatic SEO automation

Key Components (It's all already in the scenario):

  • Airtable - Used as a database to store a list of applications that require integration descriptions. The scenario retrieves applications from the queue in Airtable one by one.
  • Claude 3 AI by Anthropic - A powerful language model that generates the structure and full text of the integration description based on the instructions provided in the scenario.
  • Webflow - A website builder platform where the generated descriptions are published after approval.

Part 1: Configuring the Airtable Database for Content Automation

The process begins by using Airtable as a database to store a list of applications that require integration descriptions. A dedicated table is created in Airtable, where each row corresponds to a single application.

The key column is called "queue_app_page_create". Initially, this column is empty for all rows, but as soon as the value "1" is entered, the row is automatically moved to the "Queue" view. This indicates that the application is ready for processing and text generation. (You can use any application in which you are comfortable creating a list)

Part 2: Scenario for mass text generation on Latenode

The core of the automated SEO content generation process lies in the integration with AI Anthropic Claude 3, an advanced language model created by Anthropic. The scenario sends prompts and instructions to Claude 3 to generate the structure and complete text for the integration descriptions.

First, the scenario sends a request to Claude 3 to create an outline (structure) for the future article about integrating the selected application with Latenode. Claude 3 generates this outline, which serves as the foundation for creating the full article text.

Next, the scenario sends another request to Claude 3 with instructions to expand the generated outline into a complete article. The prompt includes clear guidelines on the desired tone of voice, level of detail, and the need to include relevant examples and explanations.

After processing the request, Claude 3 generates a comprehensive article in JSON format based on the provided outline and instructions. At this point, the article is nearly ready, requiring only a review to ensure its quality, accuracy, and absence of errors or inconsistencies.

If you'd like to explore the entire scenario in detail, including the integration with Airtable for queue management and the publishing process on Webflow, please refer to our full guide here.

Part 3: Content Publishing through Webflow Integration

Once the article is generated and reviewed, the next step is to publish it on our website using Webflow, a popular no-code website builder. Our scenario includes specific blocks designed to update the necessary fields in Webflow's collections with the generated content automatically.

The process of automating seo involves automatically filling in the fields for each application, such as the article title, main text, meta tags, and other relevant information. After configuring these blocks and running the scenario, the new page with the application description goes live on our website.

If you want to try generating 100 articles with a single click, read our full guide on the scenario, which provides detailed descriptions of each action.


This case demonstrates just one example of how this scenario can be used. In reality, it can be applied to much larger projects. I'm confident that wherever there are extensive catalogs of any kind, people will appreciate the benefits of such an automated content generation workflow. For a full step-by-step guide on how to make this script, see here

By leveraging the power of Latenode businesses can save countless hours of manual work while ensuring consistent, high-quality content creation at scale. This approach opens up exciting possibilities for streamlining content workflows and driving organic traffic to websites.

We hope this article has inspired you to forge your own automated solutions, leveraging the potent tools at your disposal today. With Latenode, you can emancipate yourself from mundane tasks, reclaim time, and channel your energies into the facets of your business that truly matter.

Until next time, happy automating!

Generate thousands of optimized SEO articles with Latenode - The Best Automation Platform

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