How to Use Picture Description In Your Marketing Automation Scenarios?

Picture description is a skill that transcends industries from marketing to e-commerce and automation. Whether you’re optimizing marketplace listings, training AI to interpret the visuals, or generating high-quality content at scale, structured representations need clarity, engagement, and insight.

This guide explores the best strategies for picture description in automated workflows, showing how AI-powered tools, like our template below, can streamline the process. Instead of spending hours manually putting the visuals into words, businesses can leverage automation to generate clear, engaging, and optimized image-based content for various use cases. Let’s dive in!

‍Take a Product’s Pictures to Describe It and Write Ad Creative Using This Template

Many people, especially marketing and e-commerce professionals who work with large numbers of products on marketplaces, find that they don’t have enough time for quality copies. As a result, they either have to hire people to write these descriptions or spend time doing it themselves.

There is another option: 

• Use Google Drive as the Database.
• Take the pictures to describe them with Qwen;
• Use ChatGPT for generating an ad creative;
• Set up your prompts;
• And run the scenario on Latenode to save time and resources. 

Below is an example of what such a tool might look like. Afterwards, we share tips on how you can expand your prompts by adding new image explanation techniques.

‍A Template To Create a Product Ad From a Picture‍

This automation template generates high-quality product ads from images based on your prompt. It combines AI-powered image analysis by Qwen with text refinement by ChatGPT, so every product listing is clear, engaging, and optimized for conversions. Let’s see how it works!

How the Template Works – Step by Step:

1. Trigger the Process and Capture the Picture to Describe Later

The scenario starts when you click Run Once. This is a simple manual trigger, ensuring that the scenario runs only when needed. Using Google Drive, the system then retrieves the needed product picture to describe its contents. You should connect your Google account via OAuth authorization to use this node.

2. Analyze the Image with AI

An image-to-text AI model called U-Form Qwen-2 500M scans the data and generates short but informative explanations. Notably, this tool has a limit of 512 output tokens (roughly, 600 symbols), but it also doesn’t need any API key or credentials, which means you can use it seamlessly. Here is what the model has generated:

3. Generate and Refine a Product Description

The analysis is sent to the plug-and-play ChatGPT integration, which expands it into a structured and engaging product ad, which is tailored for your purposes laid out in the prompt. Then, a second integration reviews the text, ensuring clarity, consistency, and readability. It removes redundant phrases, corrects any stylistic inconsistencies, and enhances the final output.

4. Store and Use the Final Version

Using the final SetVariables node, the refined output is stored in a variable for easy copying or further automation. You can seamlessly integrate into product pages, marketing materials, or other content workflows.

How Much Does It Cost To Run This Template?‍

One scenario execution takes about 13 seconds and costs 2-3 credits on average, equivalent to $0.0018-$0.0057. Read about our pricing policy.

‍Basic Elements to Describe The Picture That You Can Use in Your Prompts

‍These elements help AI process visuals more accurately and make it possible for descriptions to be compelling, structured, and optimized for SEO, audience engagement, and conversion-driven content. When used strategically in prompts, they enhance product storytelling, improve accessibility, and increase search relevance.

• General Overview – Describe a picture type (photograph, digital render, promotional graphic) and its primary theme. This initial categorization helps AI generate descriptions suited for the intended use case, whether it’s a product listing, ad campaign, or branding material.
• Focal Subject – Identify the central object or person in the picture to describe them. What is the most important visual element, and why does it matter in the context of the description? For product automation, this ensures the AI focuses on the right selling points.
• Background & Supporting Details – Describe the picture, focusing on surrounding elements and how they reinforce the main subject. In a marketplace listing, this could mean highlighting props or environmental factors that enhance the product’s appeal.
• Colors & Lighting – Explain how these elements affect perception. A well-lit product image exudes professionalism and clarity, while a moody, shadowed composition may create intrigue or exclusivity. These nuances can shape consumer response.
• Actions & Expressions – If you choose pictures to describe people or objects in motion, explain what’s happening and its significance. A person confidently holding a gadget suggests ease of use, while dynamic movement in a promotional shot can emphasize excitement and energy.
• Context & Intent – Define the broader purpose of the picture to describe. Is it a lifestyle demonstration, a close-up for a feature highlight, or a conceptual brand message? 

Common Mistakes in Prompting for Description Pictures (And How to Fix Them)

‍When you generate a picture description, the way you structure your prompts determines the quality of the output. A poorly framed prompt can lead to generic, irrelevant, or overly detailed explanations that fail to capture the essence of your chosen pictures to describe. To get accurate results, it’s useful to know the common pitfalls and how to fix them.

1. Vague or Unclear Prompts

AI struggles with ambiguity. If a prompt is too broad with the explanations on what in the image to describe, the output will be bland or generic. A request like "Describe the picture" doesn’t tell the AI what’s important, leading to uninspiring results.

Fix: Be explicit about what you need. Instead of "Describe the picture of a landscape," try "Describe a mountain range covered in snow, with golden sunlight reflecting off the peaks." The more targeted the input, the better the output.

2. Disorganized Input Structure

When prompts lack a clear structure on the things in the image to describe, the output may appear jumbled, jumping between unrelated details. A text that starts with colors, then jumps to objects, then the background, can make the output feel chaotic.

Fix: Guide AI with a logical flow. Instead of "Mention colors first, then objects," try "Start with the setting, then highlight the focal point, and finally explain supporting details." This ensures a natural, user-friendly explanation.

3. Lack of Context or Intent

If a prompt doesn’t specify where and how the result will be used, AI-generated text might not fit the purpose. A generic description of a crowded street could apply to both a historical painting and a travel blog, leading to mismatched messaging.

Fix: Define the purpose. Instead of "Describe a busy street," use "Describe the picture with a bustling marketplace in a travel blog, emphasizing the sights, sounds, and cultural elements." This makes the output more relevant and effective.

4. Overloading the AI with Too Many Instructions

Trying to include every single detail in a prompt can lead to cluttered, overly complex outputs that overwhelm the reader. AI needs guidance, but too many instructions can dilute the focus.

Fix: Prioritize key visual elements. Instead of "List every color, texture, and object in the scene," streamline it: "Describe a picture, focusing on what shapes the mood and composition." AI-generated responses should be concise yet informative.

5. Not Tailoring the Description to the Right Audience

A one-size-fits-all approach rarely works. If a prompt doesn’t specify the target audience, The outputs may lack the right tone or emphasis. A scientific analysis of an image differs greatly from a poetic description.

Fix: Define the audience in the prompt. Instead of "Describe the picture in a neutral way," go for "Describe this photo as if you were writing for an art magazine, focusing on its technique and emotional impact." This ensures the description resonates with the right market segment.

Advanced Techniques To Describe a Picture

The way you phrase your request can make the difference between a generic response and a precise, engaging output. Whether you're automating product listings, enhancing content workflows, or refining AI-generated text, here are the key techniques that will help you get the best results without needing to be a prompt engineering expert:

• Keep It Straightforward – You don’t need complex instructions; just be specific. Instead of "Describe this product," say "Describe the picture of a modern office chair with a minimalist design, featuring a curved mesh backrest and adjustable armrests."
• Guide AI Like You Would a Person – When you have pictures to describe, imagine explaining it to someone who can't see it. Instead of "Describe a jacket," try "Describe a stylish black leather jacket with silver zippers, worn by a model against a blurred cityscape background."
• Mention What Stands Out First – AI prioritizes early details. If your chosen pictures to describe feature a striking contrast, a unique pattern, or an important focal point, start there. Rather than "Describe the picture of a park scene," say "Describe a vibrant autumn park with golden leaves covering the ground and a wooden bench at the center."
• Use Natural Language, Not Code – No need for rigid, robotic phrasing. Instead of "Generate a detailed analysis of color distribution in an image," say "Describe the picture focusing on the rich color palette of the sunset, from deep oranges to soft pinks blending into the horizon."
• Make It Relevant to Your Use Case – AI can tailor its responses based on context. If you need a product listing, say "Describe this smartwatch as if you were writing for an e-commerce page." If it’s for accessibility, specify that: "Describe the picture for a visually impaired audience, focusing on spatial relationships and key objects."

Comparing Basic and Advanced Prompts

These techniques make basic explanations into rich, immersive narratives that draw attention. They bridge the gap between observation and emotion, allowing readers to connect with the scene on a deeper level. Ultimately, refining your descriptive skills leads to more compelling storytelling, stronger communication, and a heightened appreciation for your interpretation.

Refining Your Picture Description With Latenode

When you generate a picture description using AI, you both improve writing skill and unlock AI’s potential. That's exactly what our automation template allows for, saving you time and effort. However, the best practice is to experiment and practice, for example by adding additional integrations to your scenario and testing new features on Latenode. Start a free trial now!

FAQ on Picture Description

Why is picture description important in automation?

Picture portrayal is essential for AI training, e-commerce, digital marketing, and accessibility. It enables automated systems to generate accurate, compelling content that enhances user experience and boosts engagement.

How can I ensure an AI-generated picture description is accurate?

Providing structured prompts with clear context, specifying key elements, and refining output through iteration ensures representations remain relevant and precise. AI tools improve with well-framed instructions and human oversight.

What are the most common issues when you describe the picture?

Common issues include generic or repetitive accounts, lack of contextual relevance, and failure to align with brand tone. Poorly structured prompts often lead to outputs that miss critical details.

How can businesses benefit from automating picture description?

Automation reduces manual workload, enhances SEO, and ensures content uniformity across platforms. Whether for marketplaces, blogs, or accessibility tools, AI-driven depictions save time while maintaining quality.

Can AI completely replace humans when they describe a picture?

While AI speeds up content creation, human oversight remains crucial. Image explanations, crafted by the machines, require refinement for emotional depth, brand consistency, and contextual accuracy, especially in marketing and storytelling applications.

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