How to connect Close CRM and Google Ads
Create a New Scenario to Connect Close CRM and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Google Ads will be your first step. To do this, click "Choose an app," find Close CRM or Google Ads, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the Close CRM node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

Close CRM
⚙
Google Ads
Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Close CRM and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Google Ads
Trigger on Webhook
⚙
Close CRM
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Close CRM, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Google Ads integration works as expected. Depending on your setup, data should flow between Close CRM and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and Google Ads
Google Ads + Close CRM + Slack: When a new lead is created in Google Ads, the system searches for a matching contact in Close CRM. If a match is found, a notification is sent to the sales team in Slack.
Google Ads + Google Sheets + Close CRM: When a new lead is generated in Google Ads, the lead details are logged into a Google Sheet. Simultaneously, a new contact is created in Close CRM with the same information.
Close CRM and Google Ads integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
Similar apps
Related categories
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
Similar apps
Related categories
See how Latenode works
FAQ Close CRM and Google Ads
How can I connect my Close CRM account to Google Ads using Latenode?
To connect your Close CRM account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create leads in Close CRM from Google Ads?
Yes, you can! Latenode's flexible automation lets you instantly create Close CRM leads from new Google Ads conversions, streamlining sales workflows.
What types of tasks can I perform by integrating Close CRM with Google Ads?
Integrating Close CRM with Google Ads allows you to perform various tasks, including:
- Create or update Close CRM leads based on Google Ads conversions.
- Pause Google Ads campaigns when leads reach a certain stage in Close CRM.
- Send personalized emails through Close CRM based on Google Ads click data.
- Track Google Ads ROI by automatically updating lead values in Close CRM.
- Trigger Close CRM tasks when a lead interacts with a specific Google Ad.
HowdoIautomaticallyupdateleadsinCloseCRMfromGoogleAdsconversions?
Use Latenode to create a workflow that triggers when a Google Ads conversion occurs, updating the corresponding lead in Close CRM in real time.
Are there any limitations to the Close CRM and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data sync requires manual setup using iterations.
- Complex custom field mappings may require JavaScript blocks.
- Real-time updates depend on the polling interval of the Google Ads API.