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Automatically send personalized follow-up emails from Gmail to Google Ads leads using Latenode's visual editor. Scale affordably by paying only for execution time while customizing each message with JavaScript for maximum impact.
Connect Google Ads and Gmail in minutes with Latenode.
Create Google Ads to Gmail workflow
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Gmail will be your first step. To do this, click "Choose an app," find Google Ads or Gmail, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Gmail from the list of available apps, and choose the action you need from the list of nodes within Gmail.

Google Ads
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Gmail
Now, click the Gmail node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Gmail settings. Authentication allows you to use Gmail through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Gmail
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
After configuring Google Ads, Gmail, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Gmail integration works as expected. Depending on your setup, data should flow between Google Ads and Gmail (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Ads + Gmail + Slack: When a new lead is generated in Google Ads, a welcome email is sent via Gmail and a notification is sent to a Slack channel.
Gmail + Google Ads + Google Sheets: When a new email arrives in Gmail, search Google Ads campaigns for matching keywords. Log the email subject and campaign name in a Google Sheet.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Gmail
Automate email tasks within Latenode. Send, receive, and manage Gmail messages as part of larger workflows. Automatically extract data from emails to update databases or trigger actions in other apps. Integrate Gmail with AI tools for content analysis or with CRMs to automate lead nurturing. Latenode's visual editor makes it easy to build scalable email automation without coding.
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How can I connect my Google Ads account to Gmail using Latenode?
To connect your Google Ads account to Gmail on Latenode, follow these steps:
Can I get notified of low-performing Google Ads?
Yes, with Latenode! Automatically receive Gmail alerts when a Google Ads campaign dips below a set performance threshold, enabling rapid response and optimization.
What types of tasks can I perform by integrating Google Ads with Gmail?
Integrating Google Ads with Gmail allows you to perform various tasks, including:
What Google Ads data can I access on Latenode?
Latenode allows you to access and manipulate campaign, ad group, keyword, and conversion data directly from Google Ads.
Are there any limitations to the Google Ads and Gmail integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: