How to connect Google Ads and Jira
Create a New Scenario to Connect Google Ads and Jira
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Jira will be your first step. To do this, click "Choose an app," find Google Ads or Jira, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Jira Node
Next, click the plus (+) icon on the Google Ads node, select Jira from the list of available apps, and choose the action you need from the list of nodes within Jira.

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Authenticate Jira
Now, click the Jira node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Jira settings. Authentication allows you to use Jira through Latenode.
Configure the Google Ads and Jira Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Jira Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Jira
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Jira, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Jira integration works as expected. Depending on your setup, data should flow between Google Ads and Jira (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Jira
Google Ads + Jira + Slack: When a Google Ads campaign's performance drops below a specified threshold, a new Jira issue is created to investigate the underperformance, and a notification is sent to the marketing team via Slack.
Jira + Google Sheets + Google Ads: Track time spent on specific Jira tasks. When a task is completed, the time spent is recorded in Google Sheets. Then the Google Ads budget for the corresponding campaign is updated based on the time spent.
Google Ads and Jira integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Jira
Sync Jira issues to other tools or trigger actions based on status changes. Automate bug reporting, task assignment, or notifications without code. Latenode lets you visually integrate Jira into complex workflows. Extend functionality with JavaScript and control costs with execution-based pricing, not per-step fees.
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See how Latenode works
FAQ Google Ads and Jira
How can I connect my Google Ads account to Jira using Latenode?
To connect your Google Ads account to Jira on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Jira accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Jira tickets from Google Ads leads?
Yes, you can! Latenode's visual editor makes it simple to trigger Jira ticket creation whenever a new lead comes in via Google Ads, ensuring fast follow-up.
What types of tasks can I perform by integrating Google Ads with Jira?
Integrating Google Ads with Jira allows you to perform various tasks, including:
- Create Jira issues for low-performing Google Ads keywords.
- Automatically update Jira tickets with Google Ads campaign data.
- Trigger alerts in Jira for significant changes in ad spend.
- Log Google Ads conversion data directly within Jira issues.
- Sync ad campaign status updates between Google Ads and Jira.
What kind of Google Ads data can I access within Latenode?
You can access a wealth of Google Ads data, including campaign performance, keyword metrics, ad group stats, and conversion tracking details within Latenode.
Are there any limitations to the Google Ads and Jira integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on Google Ads API rate limits.
- Custom field mappings in Jira may require advanced configuration.
- Complex data transformations may necessitate using JavaScript blocks.