How to connect Google Ads and Odoo
Create a New Scenario to Connect Google Ads and Odoo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Odoo will be your first step. To do this, click "Choose an app," find Google Ads or Odoo, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Odoo Node
Next, click the plus (+) icon on the Google Ads node, select Odoo from the list of available apps, and choose the action you need from the list of nodes within Odoo.

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Odoo
Authenticate Odoo
Now, click the Odoo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Odoo settings. Authentication allows you to use Odoo through Latenode.
Configure the Google Ads and Odoo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Odoo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Odoo
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Odoo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Odoo integration works as expected. Depending on your setup, data should flow between Google Ads and Odoo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Odoo
Google Ads + Odoo + Slack: When a lead converts in Google Ads (tracked via offline conversion), a new CRM lead is created in Odoo. A notification is then sent to a designated Slack channel to alert the sales team for immediate follow-up.
Odoo + Google Ads + Google Sheets: This flow pulls campaign data from Google Ads and related data from Odoo (using field values) to populate a Google Sheet. The data is regularly updated to track ad spend and campaign performance.
Google Ads and Odoo integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Odoo
Automate Odoo tasks like creating invoices or updating inventory based on triggers from other apps. Latenode lets you connect Odoo to your workflows without code, adding logic and routing data as needed. Integrate Odoo with marketing tools, payment gateways, or CRMs for streamlined processes using Latenode's visual, scalable platform.
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See how Latenode works
FAQ Google Ads and Odoo
How can I connect my Google Ads account to Odoo using Latenode?
To connect your Google Ads account to Odoo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Odoo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend against sales orders?
Yes, you can! Latenode's flexible data mapping lets you connect Google Ads spend directly to Odoo sales orders, giving you clear ROI insights. Optimize your campaigns for maximum profitability.
What types of tasks can I perform by integrating Google Ads with Odoo?
Integrating Google Ads with Odoo allows you to perform various tasks, including:
- Automatically creating Odoo leads from Google Ads lead form submissions.
- Updating Odoo product inventory based on Google Ads campaign performance.
- Triggering targeted Google Ads campaigns based on Odoo sales order status.
- Analyzing Google Ads ROI by linking ad spend to Odoo sales data.
- Syncing customer data between Google Ads audiences and Odoo contacts.
How do I automate Google Ads reporting in Latenode workflows?
Latenode lets you automate Google Ads reports by fetching data and sending it to Odoo. Use custom JavaScript to transform and format the data.
Are there any limitations to the Google Ads and Odoo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the APIs' update frequency.
- Complex data transformations may require some JavaScript knowledge.
- Historical data migration requires manual setup and data mapping.