Google Ads and Sendy Integration

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Automatically add leads from Google Ads to Sendy and nurture them with targeted email campaigns. Latenode’s visual editor simplifies building complex logic, while affordable execution-based pricing optimizes your marketing spend.

Swap Apps

Google Ads

Sendy

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Sendy

Create a New Scenario to Connect Google Ads and Sendy

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Sendy will be your first step. To do this, click "Choose an app," find Google Ads or Sendy, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Sendy Node

Next, click the plus (+) icon on the Google Ads node, select Sendy from the list of available apps, and choose the action you need from the list of nodes within Sendy.

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Sendy

Authenticate Sendy

Now, click the Sendy node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Sendy settings. Authentication allows you to use Sendy through Latenode.

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Google Ads

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Sendy

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Sign In

Run node once

Configure the Google Ads and Sendy Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Select an action *

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The action ID

Run node once

Set Up the Google Ads and Sendy Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Sendy, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Sendy integration works as expected. Depending on your setup, data should flow between Google Ads and Sendy (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Sendy

Google Ads + Sendy + Google Sheets: Automatically track Google Ads campaign performance and Sendy email campaign results in a Google Sheet. This provides a centralized location for performance analysis, allowing you to monitor ad spend and email engagement side-by-side.

Sendy + Google Ads + Facebook Ads Campaign Management: When a new subscriber is added to Sendy, they are added to a Google Ads customer list. Also, you can update existing Facebook Ads campaign audience by creating a new custom audience for retargeting based on Sendy subscribers.

Google Ads and Sendy integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Sendy

Use Sendy in Latenode to automate email campaigns without complex coding. Trigger campaigns based on events in other apps (CRM, e-commerce). Latenode lets you process data, filter recipients, and personalize emails with JavaScript or AI nodes before sending via Sendy. Scale outreach efficiently and track results within your workflows.

See how Latenode works

FAQ Google Ads and Sendy

How can I connect my Google Ads account to Sendy using Latenode?

To connect your Google Ads account to Sendy on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Sendy accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically add leads from Google Ads to Sendy?

Yes, you can! Latenode's visual editor simplifies automating lead capture and nurturing, saving time and improving campaign ROI. Effortlessly sync new leads for targeted email sequences.

What types of tasks can I perform by integrating Google Ads with Sendy?

Integrating Google Ads with Sendy allows you to perform various tasks, including:

  • Automatically adding new Google Ads leads to a Sendy mailing list.
  • Triggering email campaigns in Sendy based on Google Ads conversion events.
  • Updating subscriber information in Sendy with data from Google Ads.
  • Segmenting Sendy subscribers based on Google Ads campaign performance.
  • Pausing Google Ads campaigns when Sendy's bounce rate exceeds a threshold.

How do I track Google Ads spend inside Sendy using Latenode?

Latenode lets you pull spend data from Google Ads into Sendy, centralizing key campaign metrics for easy monitoring and reporting, improving overall campaign performance.

Are there any limitations to the Google Ads and Sendy integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Google Ads might not be readily available for all workflow triggers.
  • Complex custom audience syncing might require advanced configuration.
  • Rate limits imposed by Google Ads and Sendy APIs can affect large-scale automations.

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