How to connect Google Ads and WildApricot
Create a New Scenario to Connect Google Ads and WildApricot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or WildApricot will be your first step. To do this, click "Choose an app," find Google Ads or WildApricot, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WildApricot Node
Next, click the plus (+) icon on the Google Ads node, select WildApricot from the list of available apps, and choose the action you need from the list of nodes within WildApricot.

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WildApricot
Authenticate WildApricot
Now, click the WildApricot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WildApricot settings. Authentication allows you to use WildApricot through Latenode.
Configure the Google Ads and WildApricot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and WildApricot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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WildApricot
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, WildApricot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and WildApricot integration works as expected. Depending on your setup, data should flow between Google Ads and WildApricot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and WildApricot
Google Ads + WildApricot + Google Sheets: Track Google Ads campaign performance by adding data to Google Sheets when a new event registration is created in WildApricot. This allows for ROI analysis by comparing ad spend to event signups.
WildApricot + Google Ads + Mailchimp: When a new member joins WildApricot, they are added to a specific list in Mailchimp and targeted Google Ads campaigns are created to engage the new members.
Google Ads and WildApricot integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About WildApricot
Automate WildApricot tasks inside Latenode. Sync membership data, trigger personalized emails, and update contact info across platforms. No more manual data entry or missed follow-ups. Latenode's visual editor and flexible logic nodes let you build scalable membership workflows that adapt to your needs. Benefit from no-code tools, JS scripting, and affordable execution-based pricing.
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See how Latenode works
FAQ Google Ads and WildApricot
How can I connect my Google Ads account to WildApricot using Latenode?
To connect your Google Ads account to WildApricot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and WildApricot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead capture from Google Ads to WildApricot?
Yes, you can! Latenode simplifies this, automatically adding Google Ads leads to WildApricot, enriching member data and streamlining outreach without manual data entry.
What types of tasks can I perform by integrating Google Ads with WildApricot?
Integrating Google Ads with WildApricot allows you to perform various tasks, including:
- Automatically adding new Google Ads leads as contacts in WildApricot.
- Updating WildApricot member profiles based on Google Ads campaign interactions.
- Triggering personalized email campaigns in WildApricot for specific ad clicks.
- Creating WildApricot events based on successful Google Ads conversions.
- Segmenting WildApricot members based on Google Ads audience targeting.
Can I use JavaScript to transform Google Ads data on Latenode?
Yes! Latenode lets you use JavaScript to manipulate Google Ads data, enabling complex transformations before syncing with WildApricot.
Are there any limitations to the Google Ads and WildApricot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from Google Ads to WildApricot may require custom scripting.
- Complex audience segmentation in Google Ads might need adjustments for WildApricot.
- Real-time synchronization depends on the API request limits of both Google Ads and WildApricot.