Latenode

Automatically sync Semrush backlink data to a Google Sheets spreadsheet

This Latenode automation template allows users to automatically export backlink data from Semrush and save it into a Google Sheets spreadsheet.

By submitting a website URL through a simple form, the workflow fetches both high-level backlink metrics and detailed backlink records, then appends the data directly to a connected Google Sheet. This is an ideal solution for SEO professionals who want to streamline backlink audits and reporting without the need to manually export data from multiple tools.

Updated May 8, 2026Est. run: 11sEst. cost: $0.0007
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
SEO, marketing & analytics

Workflow preview

What this template does

  • Extracts backlink data from Semrush for a given website URL
  • Normalizes backlink metrics into a structured format
  • Appends backlink data to a connected Google Sheets spreadsheet
  • Enables users to initiate backlink data exports through a simple form
  • Delivers a detailed backlink report within the Google Sheets spreadsheet

How it works

1
Trigger

Website URL Input

The workflow is triggered when the user submits a website URL through a simple form.

2
Action

Fetch Backlink Data

The submitted website URL is used to fetch backlink data from the Semrush API, including high-level backlink metrics and detailed backlink records.

3
Action

Append Backlink Overview

The high-level backlink metrics are extracted from the API response and appended to the 'backlink overflow' sheet in the connected Google Sheets spreadsheet.

4
Action

Append Backlink Details

The individual backlink records are extracted from the API response and appended to the 'backlinks' sheet in the connected Google Sheets spreadsheet.

Setup guide

1

Add Semrush Backlink Checker credential

Add your Semrush Backlink Checker API key as a credential in the Latenode Credentials panel. This will allow the workflow to authenticate with the Semrush API.

2

Connect Google Sheets credential

Add your Google Sheets API credentials in the Latenode Credentials panel. This will enable the workflow to write data to your connected Google Sheets spreadsheet.

3

Configure Semrush Backlink Checker node

In the Latenode visual builder, add a Semrush Backlink Checker node. In the node settings, select the Semrush Backlink Checker credential you added earlier. Map the input website URL to the required API field.

4

Configure Google Sheets nodes

Add two Google Sheets nodes to the workflow - one to write the backlink overview data, and one to write the detailed backlink records. In the node settings, select the Google Sheets credential you added earlier and configure the spreadsheet and sheet names.

5

Add a web form node

Add a web form node to the beginning of the workflow. Configure the form to accept a single required input field for the website URL. This will allow users to trigger the backlink data export by submitting the form.

Requirements

Create a Google Sheets spreadsheet to store the backlink data
Connect the Google Sheets integration in the Latenode workspace
Obtain a Semrush API key and connect it to the Latenode workspace
Set up the Semrush API node in the Latenode workflow to fetch backlink data

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.

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