Latenode
HTTP Request
OpenAI GPT Assistants
MailerSend

Comprehensive SEO Audit and Optimization Automation

The SEO & marketing analytics automation template provides a comprehensive analysis of a website's technical health, content quality, and user experience to identify issues and deliver actionable recommendations for improving search engine visibility and rankings.

The workflow fetches the website content, analyzes various on-page elements like meta tags, headings, images, and content using language models and PageSpeed Insights, and generates an HTML report with optimization suggestions. The report is then emailed to stakeholders, enabling data-driven decisions to enhance the website's SEO performance. This automation streamlines the SEO audit process, saving time and resources while ensuring a thorough examination of the website's SEO-critical factors.

Updated Apr 6, 2026Est. run: 26sEst. cost: $0.0703
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
SEO, marketing & analytics

Workflow preview

What this template does

  • Fetches website content and analyzes on-page elements using language models and PageSpeed Insights.
  • Generates an HTML report with optimization suggestions for improving search engine visibility and rankings.
  • Emails the report to stakeholders, enabling data-driven decisions to enhance the website's SEO performance.
  • Identifies technical issues, content quality, and user experience problems on the website.
  • Provides actionable recommendations for improving the website's search engine optimization.

How it works

1
Trigger

Initiate Website Audit

The workflow is triggered by a webhook, which starts the process of auditing the website's SEO performance.

2
Action

Fetch Website Content

The workflow fetches the HTML content of the website that needs to be analyzed.

3
Action

Parse HTML Structure

The HTML content is parsed to extract meta tags, headings, images, and other relevant content elements.

4
AI

Analyze Content Quality

Language models are used to evaluate the website's content, including the title, description, and keyword density.

5
Action

Assess Page Performance

PageSpeed Insights data is fetched to analyze the website's technical performance.

6
Logic

Consolidate Audit Data

The results from the various analysis steps are merged into a comprehensive SEO audit report.

7
Action

Generate HTML Report

An HTML document is created with the SEO audit findings and recommendations.

8
Action

Email SEO Report

The HTML report is emailed to stakeholders, enabling data-driven decisions to enhance the website's SEO performance.

Setup guide

1

Add OpenAI GPT Credentials

1. In the Latenode Credentials panel, add a new credential for OpenAI GPT. 2. Enter your OpenAI API key in the credential settings.

2

Configure MailerSend Integration

1. In the Latenode Credentials panel, add a new credential for MailerSend. 2. Enter your MailerSend API key in the credential settings. 3. In the Latenode visual builder, add a MailerSend node and configure the email recipient information.

3

Set Up HTTP Request Node

1. In the Latenode visual builder, add an HTTP Request node. 2. Configure the node to fetch the website content by entering the target website URL.

4

Analyze Page Performance with PageSpeed Insights

1. In the Latenode Credentials panel, add a new credential for the Google PageSpeed Insights API. 2. Enter your PageSpeed Insights API key in the credential settings. 3. In the Latenode visual builder, add a PageSpeed Insights node and connect it to the HTTP Request node to analyze the website's performance.

5

Analyze Content and Technical Elements

1. In the Latenode visual builder, add nodes to analyze the website's content, including: - Title and description analysis using the OpenAI GPT node - Heading structure and content quality analysis - Image alt text verification - Robots.txt and sitemap checks 2. Configure these nodes to use the previously added credentials and extract the necessary data for the SEO report.

Requirements

OpenAI API key to access language models for content analysis
Google PageSpeed Insights API key to fetch website performance metrics
MailerSend API key to send the SEO audit report to stakeholders
Access to the target website's URL and ability to fetch its content

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
Contact support →

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