Latenode
Typeform

Automatically tag Kartra leads from new Typeform submissions

This automation allows users to automatically tag specific leads in Kartra whenever a new entry is submitted through a Typeform survey or form. It is designed for businesses and entrepreneurs who need to streamline their lead capture and management processes.

The automation integrates Typeform, a popular form and survey tool, with Kartra, an all-in-one marketing platform, to automatically categorize and organize leads based on the information they provide through the Typeform survey or form. This can help users prioritize and nurture leads more effectively, improving their overall sales and marketing efforts.

Updated Apr 6, 2026Est. run: 25sEst. cost: $0
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
Forms & lead capture

Workflow preview

What this template does

  • Extracts lead data from Typeform survey or form entries
  • Normalizes lead data to match Kartra's lead tagging requirements
  • Stores lead data in a database for easy retrieval and analysis
  • Filters leads based on custom criteria to identify priority prospects
  • Automatically applies Kartra tags to leads based on their survey responses

How it works

1
Trigger

Receive new lead submission from Typeform

Whenever a new lead submits a Typeform survey or form, this automation is triggered to process the new lead data.

2
Logic

Extract lead details from Typeform data

The automation extracts relevant details about the new lead, such as their name, email, and any custom form fields, from the Typeform data.

3
Action

Tag lead in Kartra

Based on the extracted lead details, the automation automatically applies the appropriate tag(s) to the new lead in Kartra, enabling you to better organize and prioritize your leads.

Setup guide

1

Add Typeform Credentials

1. In the Latenode Credentials panel, add a new credential for Typeform. Enter your Typeform API key.

2

Configure Typeform Node

1. In the Latenode visual builder, add a Typeform node. 2. In the node settings, select the Typeform credential you added earlier. 3. Configure the Typeform node to listen for new form submissions. Map the relevant form fields to variables that will be used in the next steps.

3

Add Kartra Credentials

1. In the Latenode Credentials panel, add a new credential for Kartra. Enter your Kartra API key and secret.

4

Configure Kartra Node

1. In the Latenode visual builder, add a Kartra node. 2. In the node settings, select the Kartra credential you added earlier. 3. Configure the Kartra node to create or update a lead in Kartra. Map the relevant form fields from the Typeform node to the appropriate Kartra lead fields.

5

Configure Tagging Logic

1. In the Latenode visual builder, add a Code node after the Kartra node. 2. In the Code node settings, write a JavaScript function that checks the form data and applies the appropriate Kartra lead tag(s) based on the user's responses.

Requirements

Typeform account with API access to create and manage forms/surveys
Kartra account with API access to add/update leads and apply tags
Latenode workspace with the 'Typeform' and 'Kartra' nodes configured with the necessary API keys and credentials
Ability to design and configure the Typeform survey or form to capture the required lead information

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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