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Capture leads from Formsite, then nurture them in Customer.io with personalized campaigns. Latenode's visual editor simplifies complex logic and offers JavaScript for advanced customization, while our execution-based pricing keeps costs low as you scale.
Connect Customer.io and Formsite in minutes with Latenode.
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Customer.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Customer.io or Formsite will be your first step. To do this, click "Choose an app," find Customer.io or Formsite, and select the appropriate trigger to start the scenario.

Select the Customer.io node from the app selection panel on the right.

Customer.io
Click on the Customer.io node to configure it. You can modify the Customer.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Customer.io node, select Formsite from the list of available apps, and choose the action you need from the list of nodes within Formsite.

Customer.io
β
Formsite
Now, click the Formsite node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Formsite settings. Authentication allows you to use Formsite through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
β
AI Anthropic Claude 3
β
Formsite
Trigger on Webhook
β
Customer.io
β
β
Iterator
β
Webhook response
After configuring Customer.io, Formsite, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Customer.io and Formsite integration works as expected. Depending on your setup, data should flow between Customer.io and Formsite (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Formsite + Customer.io + Slack: When a new form result is submitted in Formsite, update the corresponding user profile in Customer.io and send a notification to a designated Slack channel.
Customer.io + Formsite + Google Sheets: When a customer event is tracked in Customer.io, retrieve the relevant form results from Formsite and log the data into a Google Sheets spreadsheet for analysis.
About Customer.io
Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.
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About Formsite
Formsite form data becomes actionable in Latenode. Automatically process submissions: validate, filter, and route info to databases, CRMs, or other apps. Trigger follow-up emails or create tasks based on form responses. Enhance data with AI and custom JS logic inside Latenode for efficient workflows.
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How can I connect my Customer.io account to Formsite using Latenode?
To connect your Customer.io account to Formsite on Latenode, follow these steps:
Can I personalize Customer.io emails from Formsite submissions?
Yes! Latenode allows dynamic email content based on form data. Trigger tailored Customer.io campaigns directly from new Formsite entries, boosting engagement and conversion rates.
What types of tasks can I perform by integrating Customer.io with Formsite?
Integrating Customer.io with Formsite allows you to perform various tasks, including:
How can I filter Formsite submissions before updating Customer.io?
Latenode's logic blocks let you filter form submissions, ensuring only relevant data updates Customer.io, preventing data pollution and improving accuracy.
Are there any limitations to the Customer.io and Formsite integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: