How to connect Ghost and Klaviyo
Create a New Scenario to Connect Ghost and Klaviyo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Ghost, triggered by another scenario, or executed manually (for testing purposes). In most cases, Ghost or Klaviyo will be your first step. To do this, click "Choose an app," find Ghost or Klaviyo, and select the appropriate trigger to start the scenario.

Add the Ghost Node
Select the Ghost node from the app selection panel on the right.


Ghost

Add the Klaviyo Node
Next, click the plus (+) icon on the Ghost node, select Klaviyo from the list of available apps, and choose the action you need from the list of nodes within Klaviyo.


Ghost
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Klaviyo


Authenticate Klaviyo
Now, click the Klaviyo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Klaviyo settings. Authentication allows you to use Klaviyo through Latenode.
Configure the Ghost and Klaviyo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Ghost and Klaviyo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Klaviyo
Trigger on Webhook
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Ghost
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Ghost, Klaviyo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Ghost and Klaviyo integration works as expected. Depending on your setup, data should flow between Ghost and Klaviyo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Ghost and Klaviyo
Ghost + Klaviyo + Discord: When a new post is published on Ghost, a campaign is created in Klaviyo to notify subscribers. A message is then sent to a Discord channel announcing the new post.
Ghost + Klaviyo + Slack: When a new post is published on Ghost, Klaviyo retrieves profiles and segments email subscribers. The marketing team is notified in Slack.
Ghost and Klaviyo integration alternatives

About Ghost
Integrate Ghost with Latenode to automate content workflows. Automatically publish new posts, manage member data, or trigger email campaigns. Use Latenode's visual editor and flexible nodes to build custom workflows around Ghost, bypassing manual tasks and scaling content operations without code. Connect Ghost to other apps to streamline your publishing process.
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About Klaviyo
Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.
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FAQ Ghost and Klaviyo
How can I connect my Ghost account to Klaviyo using Latenode?
To connect your Ghost account to Klaviyo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Ghost and click on "Connect".
- Authenticate your Ghost and Klaviyo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I add new Ghost members to Klaviyo lists?
Yes, you can! With Latenode, automatically add new Ghost members to Klaviyo lists, ensuring consistent contact data across platforms. Leverage advanced logic to segment members based on Ghost tags.
What types of tasks can I perform by integrating Ghost with Klaviyo?
Integrating Ghost with Klaviyo allows you to perform various tasks, including:
- Add new Ghost subscribers to Klaviyo as contacts.
- Trigger Klaviyo email flows upon new Ghost post publications.
- Update Klaviyo contact properties based on Ghost member activity.
- Segment Klaviyo lists based on Ghost subscription tiers.
- Track Ghost referral sources within Klaviyo campaigns.
How do I handle custom fields in Ghost using Latenode?
Latenode's flexible JavaScript blocks allow you to easily access and transform custom Ghost fields, then map them to Klaviyo properties for personalized messaging.
Are there any limitations to the Ghost and Klaviyo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Ghost and Klaviyo may affect large-scale data synchronization.
- Complex conditional logic may require some JavaScript knowledge.
- Historical data migration from Ghost to Klaviyo requires manual setup.