Latenode
Gravity Forms
Klaviyo

Automatically sync Gravity Forms submissions to Klaviyo events

This automation connects Gravity Forms and Klaviyo, enabling businesses to automatically create specific events in Klaviyo whenever a new entry is submitted through Gravity Forms.

This seamless integration streamlines the event planning process and ensures real-time engagement with the audience, as well as the ability to evaluate their responses. By creating events in Klaviyo based on form submissions, users can better track user interactions and trigger targeted marketing workflows to nurture leads and drive conversions.

Updated Apr 2, 2026Est. run: 7sEst. cost: $0.0004
How Latenode estimates time and cost

Latenode bills workflow runs in credits: 1 credit = 30 seconds of processing. Minimum charge per run depends on your plan. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how credits work →
Integrations & automation

Workflow preview

What this template does

  • Creates Klaviyo events from new Gravity Forms submissions
  • Tracks user interactions and engagement data in Klaviyo
  • Enables targeted marketing workflows based on form data
  • Provides real-time visibility into audience behavior
  • Generates insights to optimize future marketing campaigns

How it works

1
Trigger

Capture new form submissions in Gravity Forms

When a new entry is submitted through a Gravity Forms form on your website, this triggers the automation.

2
Action

Create a new event in Klaviyo

The automation then creates a new event in Klaviyo, mapping the form submission data to the appropriate Klaviyo event properties.

3
Logic

Customize event properties

You can use custom code to further customize the event properties being sent to Klaviyo, ensuring the data aligns with your marketing workflows.

4
Action

Trigger targeted marketing workflows

The new event in Klaviyo can now be used to trigger targeted marketing workflows, allowing you to nurture leads and drive conversions based on the form submission data.

Setup guide

1

Add Gravity Forms credential in Latenode Credentials

Add your Gravity Forms API credential in the Latenode Credentials panel. This will allow the workflow to securely access your Gravity Forms data.

2

Add Klaviyo credential in Latenode Credentials

Add your Klaviyo API credential in the Latenode Credentials panel. This will enable the workflow to create new events in your Klaviyo account.

3

Configure Gravity Forms trigger node

In the Latenode builder, add a Gravity Forms trigger node. Configure it to listen for new form submissions from the specific Gravity Forms form you want to connect to Klaviyo.

4

Configure Klaviyo event creation node

Add a Klaviyo node to the workflow and configure it to create a new event in your Klaviyo account. Map the relevant form submission data from the Gravity Forms trigger to the Klaviyo event properties.

5

Test and publish the workflow

Test the workflow by submitting a form in Gravity Forms and verifying that the corresponding event was created in Klaviyo. Once you're satisfied, publish the workflow in Latenode to start automatically creating Klaviyo events from new Gravity Forms submissions.

Requirements

Gravity Forms plugin installed and activated on your WordPress site
Gravity Forms API credentials to authenticate the integration with Klaviyo
Klaviyo account with API keys to create events based on form submissions
Latenode workspace setup with the 'gravity-forms' and 'klaviyo' nodes to automate the data transfer between the two platforms

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
Contact support →

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