Latenode
JavaScript
HubSpot

Automatically sync new tawk.to chats as HubSpot deals

This automation allows businesses to seamlessly integrate their customer communication and sales management workflows by automatically creating new HubSpot deals whenever a new chat is initiated in tawk.to.

This streamlines the process of tracking and managing customer conversations, ensuring that no potential leads are missed as they progress through the sales pipeline. The trigger for this workflow is a new chat starting in tawk.to, which then prompts the creation of a corresponding deal in HubSpot. This helps sales teams stay organized and responsive, improving their overall customer relationship management.

Updated May 8, 2026Est. run: 7sEst. cost: $0.0004
How Latenode estimates time and cost

Latenode bills workflow runtime in CPU seconds. The first 10,000 CPU seconds are free each month, then usage follows pay-as-you-go CPU-second pricing. Plug-and-Play (PnP) AI nodes are billed separately—each PnP token is $1 USD, charged pay-as-you-go at vendor cost plus a small processing fee, with no API keys required.

Full pricing — how CPU seconds work →
CRM & sales

Workflow preview

What this template does

  • Automatically creates new HubSpot deals when a new tawk.to chat is initiated.
  • Tracks customer conversations and progress through the sales pipeline.
  • Helps sales teams stay organized and responsive to potential leads.
  • Integrates tawk.to chat data with HubSpot's deal management system.
  • Ensures no potential leads are missed as they move through the sales process.

How it works

1
Trigger

New Chat Started in tawk.to

This step triggers when a new chat is initiated in the tawk.to platform. The chat details and customer information are passed on to the next step.

2
Action

Create Deal in HubSpot

Based on the chat details from the previous step, this action creates a new deal in the HubSpot CRM system. The deal is populated with the customer information and chat context to help the sales team track and manage the conversation.

3
Logic

Custom Processing

This step performs additional data processing or enrichment on the deal information before it is finalized in HubSpot. This could involve tasks like appending relevant context, categorizing the deal, or generating recommended next steps for the sales team.

Setup guide

1

Add tawk.to credential

Add your tawk.to API key credential in the Latenode Credentials panel. This allows the workflow to authenticate with the tawk.to API to receive new chat events.

2

Add HubSpot credential

Add your HubSpot API key credential in the Latenode Credentials panel. This allows the workflow to create new deals in your HubSpot CRM.

3

Configure tawk.to new chat trigger

Add a tawk.to node to the workflow and configure it to listen for the 'New Chat Started' event. This will trigger the workflow whenever a new chat is initiated in tawk.to.

4

Map tawk.to chat data to HubSpot deal

In the HubSpot 'Create Deal' node, map the relevant data from the tawk.to 'New Chat Started' event (such as visitor name, email, and chat transcript) to the corresponding HubSpot deal fields. This will ensure the new deal in HubSpot contains all the necessary information.

5

Review and test the workflow

Review the complete workflow in the Latenode builder, making any final adjustments to the node configurations and data mappings. Then, test the workflow by initiating a new chat in tawk.to and verifying that a corresponding deal is created in your HubSpot CRM.

Requirements

Access to the tawk.to account with permissions to view and manage chats
Access to the HubSpot account with permissions to create new deals
Ability to authenticate the tawk.to and HubSpot integrations within the Latenode workspace
Latenode workspace set up with the required 'tawk.to' and 'HubSpot' nodes

FAQ

Common questions about this template

Each run uses credits on your Latenode plan. We charge for processing time (1 credit = 30 seconds). Your actual cost depends on your plan and how long the run takes. See pricing plans for plans and how credits work.
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